Does boosting your Instagram posts lead to increased profile reach and engagement? This month, Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team find out!
7Collection features apparel and accessories inspired by 7-Eleven and its products, such as Big Gulp and Slurpee. The new online marketplace is another step in 7-Eleven's bid to “become more than just a convenience store,” said Marissa …
Meta is looking to take advantage of the craze around BeReal with 'IG Candid' - a clone of the new social media app's main feature.
YouTube has started adding watermarks to downloaded Shorts clips to stop users from cross-posting them to other platforms.
Every wondered just how effective TikTok Spark Ads are? Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team, test them to find out!
McDonald's turned to food bloggers to create the recipe for its new premium burger, the Maestro, in the Baltic countries. The fast-food brand wanted to create a new product that would be relevant to the three …
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S. Drivers will only transport items that can fit within the trunk of a car and deliver within 48 hours in …
Meta Horizon Worlds, the VR community and game, is now available in France and Spain.
Kim Kardashian's special edition Beats Fit Pro are now available at Apple stores. The earbuds come in three neutral colors, Moon, Dune and Earth, designed by Kim Kardashian to match her signature palette. “Since you’re wearing …
Lyft announced the launch of Lyft Media, a new digital advertising business unit with the potential to add billions to its bottom line. The company announced on its blog on Monday that Lyft Media will help …
Instagram continues to focus on full-screen content, getting ready for a global test of "ultra-tall" photos in feed. The news was confirmed by CEO Adam Mosseri during his weekly Ask Me Anything. Related | You Can Now Pin …
Amazon is testing an experimental Alexa feature that allows it to mimic the voices of your dead relatives. Read that again. The new feature was demoed during Amazon's annual re:MARS conference. The demo showed a child …
Publicis Groupe has appointed its first-ever Chief Metaverse Officer and he’s… a lion… in the metaverse. At a time when everyone is keen to enter the Metaverse, many brands, and their advertising agency counterparts are wondering …
Instagram will now let you pin up to three posts to the top of your profile page, including Reels, giving you full control over your grid. The new feature was announced by Head of Instagram Adam …
The OREO x Pokémon collab will stay as one of the most successful retail brand partnerships to tap into pop culture. I know you did not need another reason to buy OREO cookies. But what happens …
Street Fighter 6 will launch in 2023 but this new trailer by Capcom shows off the new more colorful gaming style. Announced during Playstation's State of Play, Street Fighter 6 is one of the most highly-anticipated …
KitKat says it is time to have a break, and it is going to be fun as you will be competing in a staring contest with cats, owls, and even goats. KitKat celebrates the return of …
You can now request an invite to buy a PS5 on Amazon. If you are chosen, you will receive a link to purchase within 72 hours. If you are still on the market for a PS5, …
Creative Campaigns
- Miller Lite Created Beer Ice Cubes To Cool Your Beer
June 27, 2023 - Streamberry: Joan Is Awful, And You Can Be Too
June 20, 2023 - Find Your In: LinkedIn Transforms Laundromats into...
May 30, 2023 - MissJourney AI: Fighting Biased Gender Stereotypes
May 23, 2023 - Dove Shatters Beauty Stereotypes In Gaming
May 15, 2023 - Why Fetch Pet Insurance Is Getting Into The Craft Beer...
May 4, 2023 - Red Ink Got A Bad Rep, So Heinz Made Its Own Tattoo...
May 2, 2023 - Hendrick's Chat G&T Poses As A Human-Centered Alternative...
April 28, 2023
Experts Talk
- The Reality of Careers in Social Media: Insights from...
January 29, 2024 - Do Google SEO Tactics Work on Social Media?
January 24, 2024 - Does Custom Alt Text Improve Reach On Instagram?
May 17, 2023 - Does Cross-Posting YouTube Links On Other Platforms...
April 11, 2023 - Do LinkedIn Pods Work? Performance Insights And Key Learnings
March 2, 2023 - Instagram Reels: Do Longer Captions Lead To More Engagement?
September 29, 2022 - Does Boosting Instagram Posts Increase Profile Reach...
September 7, 2022 - TikTok’s 7-Second Challenge: Performance Insights...
May 12, 2022
Interviews
- 12 Questions With Stephanie Hilger
January 14, 2020 - 12 Questions With Keith Kakadia
January 5, 2020 - 12 Questions With Claire Kennedy
December 26, 2019 - 12 Questions With Claire Hoang
December 18, 2019 - 12 Questions With Thomas Weingarten
December 16, 2019 - 12 Questions With Renee Vaughan Sutherland
December 5, 2019 - 12 Questions With Alex McCann
November 20, 2019 - 12 Questions With Lorenzo Mitil
November 6, 2019