Bluesky Is Making Accidental Virality Optional
Bluesky’s new Discover feed opt-out gives users a way to post publicly without being pushed into accidental virality.
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Experts Talk
Fandom Begins Where Brand Control Ends
Every brand wants fans. Far fewer understand that fandom is not simply a more enthusiastic audience. It represents a transfer of ownership. Fandom has become one of marketing’s favorite new…
Lifestyle
IKEA And Xbox Put A Giant Thumbstick In Your Living Room
IKEA and Xbox have answered a question nobody knew to ask: what if an analog stick were big enough to sit on? Meet YXSTABY, a nine-piece collection of furniture and home accessories designed…
Tech
Speedo’s iQ Module Turns Swim Goggles Into A Smart Tracker
Speedo’s iQ module adds swim tracking to Vanquisher goggles, turning a familiar pool accessory into a connected training interface.
This Camouflage Shirt Hides You From AI, Not Humans
Traditional camouflage is designed to help people blend into their surroundings. Simon Weckert’s version does the exact opposite. His Digital Camouflage shirt is covered in a psychedelic…
