AI Is Turning Ad Tech Into a Fight Over Who Makes the Decision
AI is making ad tech workflows easier to automate, shifting the competitive fight toward decision-making, signal quality and…
Top Stories
Lifestyle
Sony Brings Back Its Original Walkman Headphones With USB-C
The orange foam headphones are back. Sony has revived the MDR-3, the lightweight headphones that launched alongside the original Walkman in 1979, as a new $59.99 model called the MDR-3R.…
Experts Talk
Guinness Is Choosing Community Over Creator Volume
Guinness is taking a slower approach to creators, building on pub rituals and community behavior instead of chasing volume.
Tech
Google Ads Is Making Invalid Traffic Visible To Advertisers
Google Ads is introducing an Invalid Traffic Overview Card that will show advertisers money saved and credits issued when invalid activity is detected.
British Airways Parent IAG Is Turning Its Airlines Into an Advertising Network
British Airways parent IAG is reportedly unifying advertising across five airlines, using passenger scale, destination data, and inflight connectivity to build a new media network.
