Retail media networks want brand budgets, but their conversion-led products, measurement systems and budget structures still make upper-funnel investment difficult to prove.
ChatGPT already wants to help you decide what to buy. Now it wants to show you what it might look like on you. OpenAI has launched virtual try-on globally, allowing users to upload a selfie or…
Twitch is giving Amazon Live shopping a prominent place on its homepage, testing whether product discovery can become part of the platform’s live entertainment experience.
Amazon's About You feature lets shoppers see the personal assumptions shaping their recommendations, turning invisible personalization into something much more tangible.