Unilever Is Automating Creator Marketing, Not Creator Relationships
Unilever has scaled its creator program from 10,000 to 300,000 creators, using AI to automate discovery, vetting, and admin…
Experts Talk
At Cannes Lions, Creators Are the New Kings
Creators are descending on Cannes Lions in larger numbers, turning advertising’s biggest gathering into a live marketplace for attention, deals, and brand relevance.
Lifestyle
Levi’s Turns Its Viral World Cup Logo Cover-Up Into A T-Shirt
Levi’s was told to hide its logo during the World Cup. Now it is selling the moment back to fans. The brand has released a new “Nobody’s Gonna Know Logo Tee,”…
Tech
Creators Are Optimizing For ChatGPT To Win Brand Deals
Creators are learning that AI assistants can now act like a new discovery surface for brand deals, rewarding niche expertise, third-party press, and machine-readable authority.
Hyundai Puts Atlas Into A Live World Cup Halftime Show
Hyundai and Boston Dynamics brought Atlas into a live FIFA World Cup halftime activation, turning robotics from a tech demo into a global cultural performance.
