As part of the campaign for its new Ultraboost 19s, Adidas is allowing users on Snapchat to try on the sneakers with the help of AR and Snap camera.
Snapchat has announced "Solutions in a Snap: Commerce," the first in a new content series where advertisers hear directly from Snapchat experts on how to drive business results on its platform.
According to various reports, Snap is working on a new version of its Spectacles photo and video-enabled smart-glasses - this time with an aluminium design and two cameras.
Snapchat has launched its first-ever dedicated shopping channel where users can browse deals from selected brands and shop exclusive drops and unique offers right within the app.
Snap is introducing a new way to celebrate friendships on Snapchat - Friendship Profiles. The company is also introducing new Bitmoji features, like Bitmoji Stories and custom Bitmoji merchandise to be sold on Snapchat.
Snapchat this week announced Snap Camera, a desktop app that allows users to use Snapchat lenses on third-party live streaming apps and video chats.
More than 600,000 U.S. users engaged with Snapchat's integration with TurboVote, helping at least 400,000 of them register to vote.
Last week Snap updated Snapchat Lens Studio with new templates that allow creators to take advantage of advanced AR features.
Snapchat is debuting Snap Originals - exclusive Shows featuring interactive experiences that users can actually step into and share with their friends.
Snapchat is rolling out several new advertising options to help brands with their eCommerce efforts this holiday season.
Ahead of the US midterm elections, Snapchat wants to encourage its young users to register to vote, thanks to in-app notifications and a Snapchat-branded TurboVote mobile site.
Snapchat wants to rule over e-commerce, and a new partnership with Amazon could well be THE thing to help it do so.
Spectacles version 2 are already a bigger success than their predecessor. To celebrate, Snap is launching two new more glamorous and hipster styles.
Snapchat has launched its own version of Instagram's 'Boomerang' - a new feature it calls 'Bounce'.
Snapchat faced another small crisis last week, as antisemitic vandals were able to change New York's name into "Jewtropolis" on Snap Maps.
Snap Inc. has partnered with TuneMoji, enabling users on Snapchat to send musical GIFs in chats.
As part of its mission to woo creators, and keep them on its platform, Snapchat is starting to test sticker packs made by creators.
Starting August 1st, Snapchat is introducing a new type of Lenses that are triggered by your voice and a small "subset" of words in English.
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