Snapchat wants to rule over e-commerce, and a new partnership with Amazon could well be THE thing to help it do so.
Snapchat and Amazon have announced a partnership for a “visual search” tool that lets people use Snapchat’s camera app to find real-life items within Amazon’s inventory. Snapchat has seen several big successes with shopping lately, but this time, things are different.
The idea is to turn the camera into a visual search tool that recognizes real-life objects or barcodes and link them to products available on Amazon. When that happens, an Amazon card will appear, and users will be able to shop with only a few taps.
The visual search tool is already available to a select number of users today, but Snap did not comment on whether it will expand the test, nor on how many Amazon products are actually available for now.
Some brands have already jumped at the opportunity and partnered for the launch of the new tool. One of them is Under Armour with its HOVR shoe.
After Shoppable Snaps and several high-visibility shopping campaigns, Snapchat is making sure it keeps its stronghold on social e-commerce. Take that Instagram. You may have Facebook, but you don’t (yet) have Amazon on your side.
You might also like
More from Snapchat
Snapchat Spotlight, Snap's new TikTok competitor, has already gained over 100 million MAUs since its launch in December.
Snapchat's global virtual event exploring today's AR "lenscape" is open to the public, and taking place this week. Make sure …
Snapchat has announced a new curated entertainment platform that will surface the most entertaining Snaps all in one place.
Snapchat is introducing new features to let you create an Astrological Profile and see shared Astrological Compatibility with your friends.
Snapchat follower counts are now a reality as the platform turns on the feature for accounts with large followings.