Snapchat wants to rule over e-commerce, and a new partnership with Amazon could well be THE thing to help it do so.
Snapchat and Amazon have announced a partnership for a “visual search” tool that lets people use Snapchat’s camera app to find real-life items within Amazon’s inventory. Snapchat has seen several big successes with shopping lately, but this time, things are different.
The idea is to turn the camera into a visual search tool that recognizes real-life objects or barcodes and link them to products available on Amazon. When that happens, an Amazon card will appear, and users will be able to shop with only a few taps.
The visual search tool is already available to a select number of users today, but Snap did not comment on whether it will expand the test, nor on how many Amazon products are actually available for now.
Some brands have already jumped at the opportunity and partnered for the launch of the new tool. One of them is Under Armour with its HOVR shoe.
After Shoppable Snaps and several high-visibility shopping campaigns, Snapchat is making sure it keeps its stronghold on social e-commerce. Take that Instagram. You may have Facebook, but you don’t (yet) have Amazon on your side.
You might also like
More from Snapchat
Snapchat Partners With Ticketmaster To Launch New Events Map Layer
The new Ticketmaster Snap Mini will allow Snapchat users to find nearby events on the map, and tap on them …
Snapchat Introduces New Personal Safety ‘Live Location’ Feature
Snapchat is introducing a new way to keep track of where your friends are by seeing their real-time location on …
Snapchat Will Finally Let You Change Your Silly Old Username
Snapchat will now let you change your old username without compromising aspects of your account, like friends list, Snap codes, …
Snapchat Is Introducing Mid-Roll Ads In Snap Star Stories
Snapchat has announced the beta test of mid-roll ads in Snap Star Stories, a new monetization feature for creators.
Snapchat Unveils New AR Catalog-Powered Shopping Lenses
Snapchat has improved its AR shopping Lens offering by adding new Shopping Lenses that display details about products.
Snapchat Introduces New Emoji Polls, Bitmoji Reactions, And More
Snapchat is updating its app with new tweaks to personalize the in-app experience and make it more fun and engaging.
Snapchat Opens AR Christmas Market With Six Major Retailers
The holiday market will feature AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon, and Walmart.
Snapchat Launches New Multi-Format Ad Delivery Option
Snapchat's new "Multiple Formats" delivery option will allow advertisers to combine multiple video ad formats into a single ad set.
Snapchat Expands Its Sounds Library In New Deal With Sony Music
After a new deal with Sony Music, Snapchat is expanding its Sounds library and testing new audio formats and tools.
