Ahead of the US midterm elections, Snapchat wants to encourage its young users to register to vote, thanks to in-app notifications and a Snapchat-branded TurboVote mobile site.
The US midterm elections are upon us, and Snapchat joins in other social media platforms to encourage users to register to vote. Snap is taking it one step further with in-app notifications, and a branded TurboVote mobile site that’s available to all its users aged 18 and above.
Snapchat also sent a Team Snapchat message to the 80% of its US users who are of voting age and launched a filter to promote National Voter Registration Day.
With over 100 million active North American users, most of them under 25 years old, Snap believes it can do a lot to help fix the historically low levels of participation among young voters in US elections.
Removing barriers and reminding users to register is only one step, thank you Snapchat. What about you? Will you go vote?
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