Starting August 1st, Snapchat is introducing a new type of Lenses that are triggered by your voice and a small “subset” of words in English.
There were selfie lenses, then came world lenses and gaming lenses. Now Snapchat is testing out a new type of interaction with lenses that can be controlled with your voice. The new voice-controlled lenses are already available in the Lens carousel and can be activated with “a small subset” of words in English.
Voice-controlled lenses are easily recognizable as they come with on-screen prompts that will direct you into saying the right word to trigger them. For now, only a few voice-controlled lenses are available, triggered by short words like OK, wow, hi or love.
A Snap Inc. spokeswoman confirmed the launch and explained: “Beginning today, Snapchatters will be able to control lenses with only their voice. No need for an eyebrow raise or a smile to trigger an animation: Snapchat’s new lenses will animate when they recognize specific, simple words—like ‘hi’ and ‘love.’ For example, ‘hi’ triggers a fun animation that surrounds you with a flock of friendly birds. Say ‘love’ to cue the cheesy jazz. ‘Yes’ will trigger a zoom effect, and ‘no’ will place you in an infinite photo tunnel.”
Snapchat also said that voice-controlled lenses will appear in the Lens Carousel “periodically,” without any more information on how many lenses the company is planning to introduce.
Snapchat is introducing new voice-controlled lenses. OK? pic.twitter.com/s3PIx493Jx
— Geoff Desreumaux (@Geoffdx) August 1, 2018
You might also like
More from Snapchat
The new Ticketmaster Snap Mini will allow Snapchat users to find nearby events on the map, and tap on them …
Snapchat is introducing a new way to keep track of where your friends are by seeing their real-time location on …
Snapchat will now let you change your old username without compromising aspects of your account, like friends list, Snap codes, …
Snapchat has announced the beta test of mid-roll ads in Snap Star Stories, a new monetization feature for creators.
Snapchat has improved its AR shopping Lens offering by adding new Shopping Lenses that display details about products.
Snapchat is updating its app with new tweaks to personalize the in-app experience and make it more fun and engaging.
The holiday market will feature AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon, and Walmart.
Snapchat's new "Multiple Formats" delivery option will allow advertisers to combine multiple video ad formats into a single ad set.