Buffer and Delmondo analysed 15,000 Instagram Stories from 200 of the world's top brands, just so you won't have to. Here is what they found.
Buffer and Delmondo analysed 15,000 Instagram Stories from 200 of the world's top brands, just so you won't have to. Here is what they found.
While tobacco companies consistently defend their advertising efforts with claims of pursuing existing 'adult' smokers, their recent social media efforts paint a very different picture. In fact, globally since August they’ve come under fire for …
Does sex still sell in 2018? Yes, of course, it does. But that doesn't mean you should automatically - and carelessly - turn to sex to sell more or hope to go "viral."
What is the importance of brand reputation on social media, and how does one keeping it safe and sound? Read on for more.
In the more "traditional" world of B2B marketing, brands are getting ballsy - and by ballsy I mean creative; taking on new social media platforms, like Instagram.
The fashion industry is often regarded as one of the best sectors for social media. However, as easy as it all seems, it can be pretty tricky.
We all use social media nowadays. Well, maybe not everyone, but at least a huge amount of the population does. The question is no longer if we use it, but why. And this is exactly …
As strategists we have been working hard hammering out the details of precise, fool-proof acquisition funnels that would drive consumers to advocates. We may have to rethink the way we approach strategy.
On the tips of tongues in industries like social media and beyond, Artificial Intelligence (AI) and automation have certainly built up their fair share of a fanbase.
Software houses shouldn’t underestimate the power of social media. People are looking for value, and software houses can deliver this and a lot more.
Facebook Pages can now join Groups, Apple acquired Shazam and Instagram may start hiding hashtags and let you geofence posts.
There are a ton of resources on how to promote your business with Facebook Ads. But what about promoting your blog?
Well, Mad Men (and Women) of the modern era it seems your time may very well be running out! Advertising agency mistrust is at an all-time high.
What is it dark social? Why have brands been so slow to use it? And how can you tap into it? Let me shed some light on the 'dark side' of social.
Do you know how to avoid negative brand associations when you use Facebook Ads and Google Ads? Here are the tools that help you protect your brand.
We are not Masterchefs, and we can’t tell you what to cook and prepare for your customers, but here are a few tips that can help you make your business "delicious" on social media.
Nike's new ad campaign, featuring Colin Kaepernick, has exposed a growing generational gap, according to tracking analysis by Morning Consult.
The UK Government’s Competition and Markets Authority (CMA) has launched an investigation into whether social media influencers are declaring when they have been paid, or otherwise rewarded, for posting about a product.