There’s a growing tension as brands and consumers are at a crossroads between technology adoption and new usage, while traditional advertising techniques seem to be challenged by consumers. And word-of-mouth is driving most of what …
There’s a growing tension as brands and consumers are at a crossroads between technology adoption and new usage, while traditional advertising techniques seem to be challenged by consumers. And word-of-mouth is driving most of what …
WeRSM – We are Social Media · PODCAST: 12 Questions With Jason Wong - The King of Memes This week, we're featuring our youngest guest yet. He is known to some as Jason Wong; and to others …
No marketer can afford to ignore Instagram any longer. It is the trendiest, fastest-growing social media platform, and there seems to be no stopping it. Instagram is the new black. Seriously, nowadays everything is "Insta." From the …
WeRSM – We are Social Media · PODCAST: 12 Questions With Goldie Chan - Co-Founder of Confirm/Deny This week’s 12 Questions Podcast comes to you from the bright lights of Los Angeles! Let's all welcome the …
Apart from being possibly the most engaging social platform out there, Instagram has many characteristics that make it the first choice of many marketers. Here are 7 pretty important ones. With over 700 million monthly active …
A recent study conducted by Facebook IQ has found that gender-positive ads, projecting the empowerment of women and gender equality, generate more positive responses. In a People Insights post last month, Facebook IQ shared recent research …
WeRSM – We are Social Media · PODCAST: 12 Questions With Lucy Hall - Director of Avviso Media, and Co-Founder of SocialDay.co.uk Social media and the campaigns that drive brand success are nothing without the people …
A report from L2 proves that Live is Facebook's major tour de force, and brands are growing confident of this new powerful content format. L2 compiled a report that showcases how Live is growing exponentially on …
Advertisers and marketers have become lazy. Today's campaigns are less about the idea, and more about paid distribution. And in this game, influencers are becoming kings. But are they worth your advertising dollars? In 2017, the …
Social platforms like Facebook, Twitter, and YouTube are facing pressure to remove hate speech - face fines of up to €50m - following the passage of a new law in Germany. It is becoming very clear that social media …
No marketing campaign can succeed without a clear understanding of your demographics. While youngsters have been the first to register, over the years social networks have attracted hundreds of millions of users of all ages. …
Brands nowadays should jump at every opportunity to talk to their customers to learn about them. And businesses are splurging millions on setting up feedback channels: long form-based surveys, social communities and analytics, Net Promoter Score …
Influencer marketing has moved from YouTube to Instagram. Part of this shift is only about following trends, but it also (mainly) exists because Instagrammers are, for the moment, cheaper than YouTubers. But is it a good …
WeRSM – We are Social Media · Podcast: 12 Questions With Tala Byrne - Snr. Social Media Manager at Dogg Digital Welcome to this week's 12 Questions Podcast! Each week, we talk to one innovative industry professional, …
Including AI chatbots in your digital strategy improves engagement and support, boosts brand visibility, and increases brand satisfaction. What marketer would turn down technology that helps convert and refine the overall user experience? After all, a better user …
In this post, we're revisiting our 12 Questions Interview series with a well-deserved update from Oz Arie, currently CMO at Atlantic Access.
Apart from a few examples from the tech and startup world, rare are the CEOs who are active on social media. And they really should be. Most CEOs have had long careers that began way before social …
With its 600 million users across the globe, Instagram has become the fastest-growing platform for influencer marketing in 2017. It is estimated that brands will spend over $1 billion this year, to activate influencers on the platform. You don't always …