30+ Instagram Stats And Facts We All Ought To Know

No marketer can afford to ignore Instagram any longer. It is the trendiest, fastest-growing social media platform, and there seems to be no stopping it.

Instagram is the new black. Seriously, nowadays everything is “Insta.” From the newest features, to showcasing your brand online, everything about Instagram is exciting.

So, whether you are an Instagram fan or not, we thought these stats and facts would help you see the importance and necessity of being active on the platform:

Instagram counts over 700 million monthly active users
Fashion fans check the platform 15x a day, and consume 5x more photos each day than other Instagrammers
There Are More Than 250 Million DAUs on Instagram Stories
On Instagram, photos generate 36% more engagements than videos
65% of top-performing Instagram posts from brands feature products
Photos with faces on Instagram get 38% more likes
Users under 25 spend more than 32 minutes/day on Instagram
Nike, H&M, Zara, Adidas and Forever21 are the top 5 high street fashion brands on Instagram
Most brands on Instagram get between 3-6% engagement rate
Posts with a location get 79% more engagement
70% of Instagram users have searched for a brand on the platform
80% of users follow one or more brands on Instagram
Only 36% of marketers use Instagram to promote their brands and products
53% of 18-29 years old are active on Instagram
25% of 30-49 years old are active on Instagram
11% 0f 50-64 years old are active on Instagram
6% of 65+ years old are active on Instagram
80% of Instagram users are outside of the US
26% of Instagram users make more than $75,000 per year
Instagram Stories are already bigger than Snapchat altogether
100 million Instagram users use the “stories” feature daily
Brands will spend over $1billion on Instagram influencers in 2017
Each month, over 120M Instagrammers interact in some way to learn about a business
There are currently eight million business profiles on Instagram
Over 1 million businesses are active advertisers on Instagram
In 2017, 70.7% of U.S. companies will use Instagram for marketing
25% of Instagram ads are single videos
The most popular Instagram account is… Instagram… with 226 million followers
Beyonce’s pregnancy announcement holds the record for the most liked post (11 million likes)
There are 16,600,000 Google searches for “Instagram” per month
95 million photos and videos are shared on Instagram every day
70% of Instagram posts don’t get seen
Since its launch, over 40 billion photos and videos have been shared on Instagram
As of the end of 2016, there were over 282 million selfies on Instagram
Instagram posts with at least one hashtag average 12.6% more engagement than those without
7 out of 10 hashtags on Instagram are branded
The most popular filters are Clarendon, Gingham and Juno/Lark
User-generated content has a 4.5% higher conversion rate on Instagram
50% of text on Instagram contains Emojis