The Real Demographics Behind The Top Social Networks

A lot has been said about the demographics of each top social media platform. However, this infographic from Trackx sets the record straight.

There are over 2.8 billion of us on social media. That’s 37% of the world population. And even more impressively, 24% of Internet users are using more than 1 social platform to connect with their peers. So the main question in 2017, is “where should you invest to reach your audience?”

The following infographic from Trackx takes a deeper look at the demographics of top social media platforms. And some stats are quite surprising!

For example, did you know that Facebook users are predominantly women (83% of online users vs. 75% for men)? Or that it still is the best place to reach Millenials and Generation X?

Facebook is still the best place to reach Millenials and Generation X online

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Instagram also has a few surprises: 90% of its user base is under 35 years! Over half of users follow brands on the platform. That’s great news for brands, right?

Did you know, that 90% of Instagram users are under 35?!

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This infographic is a gold mine for marketers. Make sure you check it out and let us know in the comments which stat impressed you the most!