Instagram is testing the ability to post 60-second Stories with a small group of users. Currently, Stories length is capped at 15 seconds.
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Later conducted a study analyzing 18M Instagram feed posts and found how many hashtags maximize reach and engagement on Instagram.
In an effort to keep up with its competitor, Instagram is adding two new audio options to Reels that are already available on TikTok.
Instagram is testing a new "Take a Break" feature developed together with mental health experts, to limit the time users spend on the app.
Instagram has rolled out a new "Add Yours" sticker in Stories to give users more ways to collaborate and discover new people to follow.
Instagram is bringing back support for Twitter Card previews that are automatically generated when you share an Instagram post on Twitter.
Ad design platform Creatopy released a case study comparing the performance results of ads run on TikTok vs. Instagram Reels ads.
Instagram accounts will no longer need a certain number of followers to add Link Stickers to their Stories.
Creators who are part of Instagram’s native affiliate test in the US now have the ability to add a digital storefront on their profiles.
Instagram now lets users post from desktop, co-author posts, publish fundraisers, add music-focused effects to videos, and more.
Instagram is bringing Reels Ads placements to its Marketing API, available on all current Marketing API versions - without an upgrade.
Brands and creators can now schedule and promote their Instagram Live broadcasts up to 90 days in advance.
Ahead of the holiday shopping season, Facebook has announced daily Live Shopping experiences and the return of #BuyBlack Friday.
The app announced two new features that will inform users about outages and issues with their account status directly within the app.
Instagram announced it's merging IGTV and feed videos into a singular format - Instagram Video - with its very own tab.
Head of Instagram, Adam Mosseri, announced that it has paused the development of "Instagram Kids" to allow more research.
Instagram is reportedly working on a new feature to help you surface your favorite content within the feed.
Instagram is making its verification process simpler, clearer, and faster, with an improved application form, more news sources, and more.
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