Jan Rezab: Imagine Google Buying Twitter #twoogle

Jim Edwards wrote an article on the rumor of Google buying Twitter after the announcement of their big partnership. Let’s leave aside the rumor for now and see what potential impact this would have on the entire industry.

Google lacks relevancy in real-time events. Their search engine is really way too slow for the real-time world and lacks the ability to maintain relevancy.

Google lacks relevancy in real-time events. Their search engine is too slow for the real-time world.

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Example: Google ENGAGE2015, all you will get is the top links for ENGAGE, link to the official corporate page, totally boring!

Do exactly the same thing on Twitter, and you will get a much better picture of what is actually happening. Real-time photos, real-time news on the subject, contextually relevant, organized by the people themselves. Perfect.

Now, Google might want to “borrow” this through a deal with Twitter, but at the same time, I am a true believer that ultimately if Google would want to build a deep integration with search and all of its logic, it would have to acquire Twitter.

Google would certainly have the money, and with Twitter (TWTR) being valued at $24B at yesterday’s close, even on a premium, it could be a bargain for Google compared to the $22B or so Facebook paid for Whatsapp.

So, #twoogle?

#twoogle – the best of Google and Twitter. Awesome idea from @JanRezab.

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Jan Rezab is the founder, chairman, and CEO of Socialbakers, one of the world’s largest social marketing and analytics firms, with over 2,500 clients – including half of the Global Fortune 500. Jan is also well known for his thought leadership on the trends, future, and societal impact of social media.