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Do you want to get the most out of your social media strategy? Wondering what social media analytics mistakes are weakening your approach?
Whether you’re a small business owner, an individual, or a corporate marketer, you’ll already know the importance of your content on social media platforms. In most cases, it’s the only form of communication you’ll ever …
In 2017, no marketer can still pretend to approach social media without taking advantage of everything analytics can teach us. And now that Instagram has (finally) decided to offer us analytics, expectations will rise.The following …
Google’s ever-changing search algorithm is intricate. The search giant handsomely rewards those who crack the code, but punishes those who haven’t.Studies show that the top-ranking position on Google yields a 30% CTR, but that number drops …
Facebook started as a way to connect with friends, but in recent years, brands and businesses have really taken advantage of using its services in order to engage with customers. To create a successful Facebook …
When it comes to social media, according to marketing guru Jay Baer, "the end goal is action, not eyeballs."If you can get lots of people to view, consume and enjoy your content, great! But the …
Instagram’s worldwide user-base getting past the 400 million-mark in the second half of 2015, was one of the most delightful news for online marketers across the globe.It’s amazing that what started as an app …
Influencer marketing is what it is all about nowadays. The truth is no matter how awesome you get at creating amazing social media posts for your brand, there is - and probably will not be …
A picture really is worth a thousand words. Times have changed and words alone just aren’t enough. Sometimes, your message needs that extra bit of expression that words can’t quite capture.With the sheer amount of photography, …
For some, Instagram is the first social network we check when we wake up and the last one to explore before we go to bed. For others, it is a window to creativity, art, perspective, …
Social media advertising is about grabbing the attention you want with pictures, words, targeting strategies and a budget. If you haven’t figured out you should be investing in social media advertising, then you’re behind the …
One of the most talked about controversies with Facebook lately has been its continual decline of organic reach - as of March 2015, average organic post reach was at an all-time low of 2.4%. Also Read: …
Do you remember this famous fable about a competition between a hare and a tortoise? When the tortoise challenged the hare to a race everyone thought she was crazy. But by the end of the …
Jim Edwards wrote an article on the rumour of Google buying Twitter after the announcement of their big partnership. Lets leave aside the rumour for now and see what potential impact this would have for the entire …
This post was brought to you byAs more businesses embrace social media and integrate it in their overall digital strategy, the social media job market is as strong as ever. Most businesses and agencies now …
This post was brought to you byHave you ever considered that it’s not just your friends looking at your social media profiles? 93% of recruiters use social media to vet candidates and - more importantly …
Have you ever wondered why your social media marketing efforts are not paying off? You have spent a considerable amount of time crafting a social media strategy for your business, but something is amiss. Something …