In this month's experiment, we set out to find out whether adding custom alt text on Instagram posts improves reach.
In this month’s social media experiment, we set out to find out whether posting YouTube links on other platforms results in lower reach.
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
Do 'For You' Page hashtags work on TikTok? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek the answer.
What's the optimal number of hashtags to use on Instagram? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team look for an answer.
Hootsuite's Senior Manager of Content, Sarah Dawley, reveals her team's latest research on the future of social media.
This month, Hootsuite's Social Media Marketing Manager, Amanda Wood, and her team, try to get shadowbanned on Instagram.
Do you want to get the most out of your social media strategy? Wondering what social media analytics mistakes are weakening your approach?
Whether you’re a small business owner, an individual, or a corporate marketer, you’ll already know the importance of your content on social media platforms. In most cases, it’s the only form of communication you’ll ever …
When it comes to social media, according to marketing guru Jay Baer, "the end goal is action, not eyeballs." If you can get lots of people to view, consume and enjoy your content, great! But the …
Instagram’s worldwide user-base getting past the 400 million-mark in the second half of 2015, was one of the most delightful news for online marketers across the globe. It’s amazing that what started as an app …
A picture really is worth a thousand words. Times have changed and words alone just aren’t enough. Sometimes, your message needs that extra bit of expression that words can’t quite capture. With the sheer amount of photography, …
One of the most talked about controversies with Facebook lately has been its continual decline of organic reach - as of March 2015, average organic post reach was at an all-time low of 2.4%. Also Read: …
Jim Edwards wrote an article on the rumor of Google buying Twitter after the announcement of their big partnership. Let's leave aside the rumor for now and see what potential impact this would have on the entire …
This post was brought to you by Have you ever considered that it’s not just your friends looking at your social media profiles? 93% of recruiters use social media to vet candidates and - more importantly …
Have you ever wondered why your social media marketing efforts are not paying off? You have spent a considerable amount of time crafting a social media strategy for your business, but something is amiss. Something …
Google has everything now. Besides basically being the Internet as the world’s largest search engine, Google offers email services, instant messaging, video messaging, tablets, computers, phones, portable GPS technology, scholarly articles, translation services, data storage, news …
Ever heard of StumbleUpon? It’s been around for quite some time (you can Google it if you are truly an information freak) and, according to my humble opinion, StumbleUpon’s value is underestimated by everyone. Also Read: …
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