I’m admittedly video-averse. This is not the first time I’ve whined about it either. Here, and everywhere I can write about how much I loathe the idea of putting my mug in front of a recording …
I’m admittedly video-averse. This is not the first time I’ve whined about it either. Here, and everywhere I can write about how much I loathe the idea of putting my mug in front of a recording …
Job hunting may not be an easy task, but social media can still help you become more efficient. I’ve always been a big supporter of social networks and their multiple benefits. So, it’s always exciting to discover …
Hashtags are often used (and misused), by marketers - they play a vital role in giving posts some extra exposure, so it's important to get them right. A new study by TrackMaven analysed 65,000 posts across …
Social media and the campaigns that drive brand success, are nothing without the people who make things happen! Each week we profile one innovative industry executive and get them to answer 12 questions. Then, we share their insight …
Ever wonder why there are more women than men on Pinterest? Notice that trolls are often male? Take a look at some fascinating gender-specific behaviours on social media. To start with the basics: while men are …
Social media and the campaigns that drive brand success, are nothing without the people who make things happen! Each week we profile one innovative industry executive and get them to answer 12 questions. Then, we share their …
Social media and the campaigns that drive brand success, are nothing without the people who make things happen! Each week we profile one innovative industry executive, and get them to answer 12 questions. Then, we share their …
The holiday season is on its way. Thanksgiving is just around the corner, and Christmas is just over two-and-a-half months away. But right now, marketers should now be working hard to build a strong foundation "for …
Finding the right customer on Social Media is often referred to as trying to "find a needle in a haystack". However, by creating buyer personas for your marketing campaign, you will essentially be passing a giant …
Trendspotting techniques have evolved thanks to social media. Identifying signals, consolidating concrete manifestations of new habits, and ultimately proving an insight, can be pushed to new limits, thanks to the number of elements that people share online. In …
Influencer marketing is becoming one of the hottest trends of the past year, and everyone is clamouring to gain a better understanding of it and how to use it. On the other hand, many find that …
Social media and the campaigns that drive brand success, are nothing without the people who make things happen! Each week we profile one innovative industry executive and get them to answer 12 questions. Then, we share their …
On Sunday, Chris and the lovely #WeRSMChat community discussed the newly-introduced Instagram Stories and what the feature means for marketers. Here's the run-down of our discussion, with questions and some of the best answers. Enjoy the read! [Tweet "Instagram …
I read last week, that the average American child has 150 toys. One hundred and fifty. Personally, I blame the grandparents - ha! In my girls’ rooms are toys they haven’t played with in a …
So Instagram launched its Stories feature, which many people think is a Snapchat ripoff. Which it is. Sort of. Even Kevin Systrom recognises that. The new feature is already creating waves of enthusiasts in a movement that …
Social media and the campaigns that drive brand success, are nothing without the people who make things happen! Each week we profile one innovative industry executive and get them to answer 12 questions. Then, we share their …
Bit of a mouthful, that headline. Apologies folks. Let's begin by clearing things up. What do 'selling on social' and 'social selling' possibly entail. While the they are similar, they actually mean two very different things. Selling on social, can …
Unless you have spent the last week or so under a rock, you are probably aware that there has been a lot of movement in the world of social photo sharing apps. In fact, there …