We are used to and we want to bring you good news. That's our motto, that's what we strive to do on a daily basis. But, sometimes, we have to have "the talk", we have …
We are used to and we want to bring you good news. That's our motto, that's what we strive to do on a daily basis. But, sometimes, we have to have "the talk", we have …
In light of the growing distrust towards any sort of branded content, Influencer Marketing has been stamped as the pot of gold at the end of the rainbow. And on paper, it makes sense. Influencers have …
Facebook has turned 12 already and in internet years, that's the equivalent of a lifetime. One would expect for the platform to feel old or even irrelevant. Quite the contrary. Facebook looks stronger than ever, shipping features every …
Video is huge on social media. I have said this so often I am actually tired of saying it. Any person, company, or brand on social media today needs to use or at least try video for their social …
With so much changing so fast, on social media, it's difficult to stay on top of things unless you're constantly studying updates on each platform. To help, every now and then we come across a cheat …
Social media isn’t for the faint-hearted. With the sheer mass of updates, shared content, ads, and billions of users it’s virtually impossible to always be available at the right time. And this is where social …
Facebook launched Reactions to all back in February and whether they are actually a success is unclear. There have been contradicting views on this, and as I came across two just the other day. I have found …
After writing the title for this article, I plugged it into Google. Just, y’know, to see. NOTHING. Sure, The Google overflows with whiny Page owners wondering how to force their content into feeds without paying …
A lot has changed in the last year, in terms of how people share video on social media. It's not only because of the rise of live-video on Periscope, Meerkat, and more recently Facebook and YouTube, …
If I ask you which is the largest social media platform, you will answer Facebook, without a doubt, right? But what if I told you that Instagram is now the second largest platform and that …
Marketers, rejoice: social media ads DO work! This is at least what Deloitte's latest Digital Democracy Survey found, with 50% of Millennials saying that ads on social media have a medium or high impact on their buying …
Social media and the campaigns that drive brand success are nothing without the people who make things happen! Each week we profile one innovative industry executive and get them to answer 12 questions. Then, we share their …
How about a game of basketball? Facebook Messenger "broke the Internet" this week with the news of a hidden basketball game in the messaging app rapidly spreading on the web. It's not an amazing game, …
In the very crowded and competitive marketing landscape, many marketers get worked up when they're tasked with reaching Millennials. While popular beliefs have it that social media is where they should concentrate their efforts, a new study brings …
Attention is the new social media currency. Forget views, impressions, and other vanity metrics - what you really need to do is capture attention, and make sure people see your message, so they can engage with it. With the …
Social media is victim of its own success. Everyone is already there: you, me, our friends, our families, our colleagues, but also all the brands we love and like a little less. Everyone. So, how can …
Social media and the campaigns that drive brand success, are nothing without the people who make things happen! Each week we profile one innovative industry executive and get them to answer 12 questions. Then, we share their …
A few years back, we were talking about second screens and TV shows, but now - especially after the Netflix tidal wave - we've entered the social streaming era, where first and second screens don't really matter, …