Two years after introducing the six-second bumper ads, YouTube is introducing a new way for advertisers to maximize reach from these shorter ads: TrueView for Reach.
YouTube is a very popular destination for gun enthusiasts and vloggers, and a home of countless gun-related videos. But this is changing - slowly but steadily. In its latest move against gun-related content, YouTube is …
It looks like YouTube is testing two new viewing features for desktop users - Picture-in-picture, and a floating "miniplayer-bar" that allows you to watch a video while scrolling and doing other things on the platform.
After introducing a dark theme last year on desktop, YouTube also brought the feature to its iOS app last week, with Android following soon.
GIPHY gets in trouble, Twitter wants to verify everyone, Facebook has a new video uploader and YouTube Stories can do magic.
YouTube will now begin displaying links to Wikipedia alongside conspiracy theory videos, in an effort to dismantle and fight the propagation of fake news.
Google has announced that YouTube Studio, it's replacement for Creator Studio, is now available to all creators. The tool, which entered beta last year, will be the "default experience" for creators within the next few …
Google says that it is testing a new feature on its YouTube Stories app that allows users to change video backgrounds in real time, without the need to use a green screen, or complicated software.
YouTube launched Official Artist Channels last year to help fans find their favourite artists' content as easily as possible by keeping all content under one single channel. Now, YouTube is uniting subscribers of all "unofficial" …
Instagram has a new Story, Google goes artsy, YouTube throws another hit at Creators and people really hate the new Snapchat.
Amazon could be working on a YouTube competitor. The name? #Amazontube.
Welcome to this week's top social media trends! McDonald's fooled everyone on Black Friday, YouTube launched Reels and Snapchat trials AR ads. Real fake, or well-orchestrated plan? On Black Friday, McDonald's sure did get a lot …
YouTube is launching its own take on Stories. However, unlike Snapchat, Facebook, and Instagram, YouTube's take on the format is called Reels.
If you want to succeed with YouTube pre-roll ads, you have to make sure you get people's attention and get them to convert, fast. A recent campaign from Yoox played with exclusivity and impulse buying …
Last week, YouTube announced that due to negative user experience, it is retiring in-video notifications of a Featured Video or Playlist - also known as the "interactive bar." The interactive bar is one of those things …
141,095 Miles... Starting at $499... Luxury is a state of mind. With that tagline and a beautifully shot video, Max Lanman got 4 million views on YouTube, and almost sold his girl friend's old car …
WeRSM – We are Social Media · PODCAST: 12 Questions With Matt Dajer - Influencer and Co-Founder of Yes Theory Welcome to this week's 12 Questions Podcast! This week, we have a special guest for you! …
In a world where everything goes too fast, IKEA surprises us with the best, yet most boring, preroll ads, inviting us (and everyone else), to recognise the power of "taking it slow." It is a quest …