141,095 Miles… Starting at $499… Luxury is a state of mind. With that tagline and a beautifully shot video, Max Lanman got 4 million views on YouTube, and almost sold his girl friend’s old car for over $150,000.
When most people want to sell their 20-year-old car, they usually put an ad in a local newspaper or put it on eBay. That is exactly what Max Lanman’s girlfriend did. Except that Lanman happens to be a renowned writer and director.
Max Lanman, based out of Los Angeles, told his girlfriend he would help her sell her car by shooting a video commercial for it. He thought it would help get some attention, and quickly sell the car. And so it did! His video captured so much attention, that in 5 days after publication, it is close to getting 4 million views on YouTube! The car – which was also advertised on eBay for a starting price of just $499 – was almost sold for $150,000. That was before eBay pulled the ad thinking it was a fraud.
And you cannot really blame the eBay employee who made the decision to do so: a 1996 Honda Accord with a mileage over 140,000, going for $150,000? Per eBay’s request, the auction was restarted at its original price of $499. It is currently auctioned (here) for $4,300… Will you bid for it? After all, “luxury is a state of mind.”
You might also like
More from Creative Campaigns
"Subject to Availability," a painting "vandalized" by Banksy to highlight climate change is set to hit another auction record.
Five years after our first Beat the Buzz event, we're trying something new. Meet Beat the Buzz Friday chit-chat.
Instagram like counts, should we show them or hide them? Instagram cannot decide, so now they will ask us to …
Snapchat is collaborating with the Los Angeles County Museum of Art to bring five augmented reality monuments to Los Angeles.
With its built-in camera and speaker, the new Apple TV will join the growing range of Siri-enabled Smart Home products …
Nike Refurbished is the brand's own take on the circular supply chain business model. The program will launch in 15 …