In a world where everything goes too fast, IKEA surprises us with the best, yet most boring, preroll ads, inviting us (and everyone else), to recognise the power of “taking it slow.”
It is a quest many have attempted, but creating truly “unskippable” ads on YouTube isn’t an exact science. While Geico won our respect with their “brevity that lasts forever” approach, IKEA has taken the opposite route: long (very long), pointless, boring, video ads. Yet, you won’t be able to stop watching…
IKEA didn’t want to only create “unskippable” preroll ads. IKEA’s “Irresistible Pointless TrueView Ads” are actually a celebration of just how boring most people’s lives actually are.
Skipping a YouTube TrueView ad takes about five seconds. Most marketers work really hard to fit their message within these few seconds, because they know most users will skip. But with prerolls, IKEA bets on the slow TV appeal, and our natural need to understand. If you don’t understand what the ad is about, then you will watch more. And you will get more! These preroll ads are over 5 minutes long!
First, there is a moody teenager washing dishes:
And one of a young couple looking for some intimacy:
CREDITS
Agency: Åkestam Holst
Client: IKEA Sweden
Production company: Bacon CPH
Director: Martin Werner
You might also like
More from Creative Campaigns
WhatsApp Plans To Introduce Usernames
WhatsApp could soon introduce usernames and move away from using phone numbers as the core identifier for users. Your phone number …
Instagram Introduces Search Ads Via Its Marketing API
Instagram Search Ads are now available to all advertisers via the Instagram marketing API. Just two months after it began to …
TikTok Begins Testing Tako, Its Own AI ChatBot
TikTok Tako is a new AI chatbot that could “radically change search and navigation” in the app. News of the test …
Twitter Now Publicly Shows Who You Are Paying To Subscribe To
Twitter added a "Subscriptions" button to the user profile that lets anyone see who you are paying to subscribe to. Ever …
The Simpsons: Ned Flanders’ Assassin Sneakers Comes To Life
RETRO Clothing brought the infamous Ned Flanders Assassin Sneakers to life, Homer style. If there is one pair of sneakers that …
MissJourney AI: Fighting Biased Gender Stereotypes
Missjourney is an AI tool that generates images exclusively of women, from CEOs to leaders, superheroes, doctors and engineers. TEDxAmsterdam Women …
Google Product Studio Lets Merchants Create Product Imagery With Generative AI
Google is launching Product Studio, a new tool that lets merchants create product imagery for free, using generative AI. Google Product …
Venmo Is Launching A Teen Account And Debit Card
Venmo, the digital wallet app, is introducing teen accounts, a new service allowing parents to open an account for children …