A few years back, we were talking about second screens and TV shows, but now – especially after the Netflix tidal wave – we’ve entered the social streaming era, where first and second screens don’t really matter, but availability over multiple devices and exclusive content are the key to success.
True to that last statement, it has been brought to our attention that both Facebook and Twitter are looking to acquire rights to stream content on their platforms. According to NY Post, both platforms have been in touch with broadcasters, in order to secure all the required licenses.
This move makes total sense, as we are now living the era of live streaming. With the launch of Facebook Live and the existing Periscope/Twitter integration, social networks are working with content creators to provide their users with exclusive content. The benefits are obvious for both sides involved; virality, platform usage increase, engagement and revenue.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
For the latter though, there are still some grey zones, as the only one appearing to be making steady profits is YouTube. Both Facebook and Twitter have not yet disclosed the ways with which they help content creators make money from their videos, although last week reports surfaced claiming that Facebook will be paying celebrities to use its Live feature.
In any case, we will soon be seeing more and more streaming content, on both social networks. According to the same source, Facebook is already pitching the NFL to acquire rights to a new Thursday Night Football digital package.
Although Twitter’s plans remain more blurry for the time being, it should be considered a given that the social network will take advantage of its status as the most popular second screen during big TV shows, and will go after forging more deals with TV networks for streaming content.
You might also like
More from Experts Talk
Does Boosting Instagram Posts Increase Profile Reach And Engagement?
Does boosting your Instagram posts lead to increased profile reach and engagement? This month, Amanda Wood, Senior Social Marketing Manager …
TikTok’s 7-Second Challenge: Performance Insights And Key Learnings
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
What Is The Best Time To Post On Instagram?
What's the best time to post on Instagram? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek the …
Shutterstock Reveals Key Color Trends 2022
Shutterstock's Color Trends for 2022 sheds light on global preferences to help marketers catch viewers' attention and align brand messages …
Do #ForYou Page Hashtags Actually Work Οn TikTok?
Do 'For You' Page hashtags work on TikTok? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek the …
UK Influencers May Soon Have To Label Digitally Altered Body Images
A new UK Bill wants influencers to display a warning logo on altered body images posted on social media to …
Men On Pinterest Are Preparing To Spend More In 2022
Pinterest published new insights revealing that the male demographic is not only growing, but also willing to spend more for …
Pinterest Explains Why Gen Z Loves Trying New Products
Pinterest's latest research reveals interesting insights about Gen Z's attitudes towards trying new products.