A small, but important update for app developers was revealed yesterday: Facebook decided to open its ‘Like’ button to the mobile channel, allowing users to like a page or an item directly from their mobile phones – without having to log in to Facebook.
On average, the Like and Share Buttons are viewed across almost 10 million websites daily. With a growing mobile audience, Facebook seized the opportunity and let developers integrate its most recognisable functionality into new channels. The mobile Like Button works seamlessly with the Facebook account the user is logged into on their device, allowing people to Like any piece of content, while in the native app.
This latest update comes as a confirmation to what has been announced at f8, back in April.
So, say you’re playing your favourite game on your tablet. You can show your appreciation to the respective page right from the app, without having to switch apps or get redirected to Facebook website. You can check the announcement here.