There is nothing more annoying than seeing your hard-earned social media followers disappear. And the difficult truth is that, more often than not, it's your fault if they unfollow you. Why? Because you might be …
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Posting updates on social media can be a tricky business and all social media managers know this very well. It's not just about hitting the "Post" button; there's a whole science involved behind this. Also Read: …
If you're not sure whether you should include social media activations for your event, then you should reconsider. But even if you are using social media for promotion and coverage, are you sure you're leveraging its full potential? Also Read: …
When Twitter and Google announced a new deal for tweets to be searchable, the news did not make much noise. But that might just be because regular people may have just gotten scared of seeing …
Nowadays, you cannot imagine being successful with your digital marketing without the help of good visual content. In fact, 55% of website visitors spend less than 15 seconds actively reading content on a page. So if …
This year, understanding consumer behavior by using innovative digital marketing techniques will play the leading role in the digital marketing landscape. Digital marketers will focus more on curating quality owned-content and creating true user experiences. They will …
It's 2015 and you're no longer asking yourself if you should be using digital marketing for your brand. What you are still asking yourself though is what you should actually be doing when marketing your …
I'm sure you read here and there that visual content is able to bring your content strategy to a whole new level. Today, we're having a look at a round of stats as to why …
With the rise of social media platforms, many of us have simply forgotten all about email marketing. While there are many good reasons for this, email marketing is nonetheless a very powerful tool to reach out …
Marketing is changing. Social Media gave a voice to consumers, it helped them take control of the way brands communicate and promote their products to them. Nowadays, opinion leaders are called influencers and they, more …
Every year, the travel industry turns more and more digital and big firms are now considering allocating a big chunk of their advertising budget to social media. And it seems they are right to do …
Are you thinking about running a big budget on social ads in order to generate leads? Spending too much time on finding the perfect call-to-action that will bring more clicks to your website? No matter how …
We find ourselves at the dawn of a new science of marketing in social media. Having only scratched the surface of the power and influence of social media, we can only hope that the best is …
There are the "arch rivals" of the 21st century, both built thanks to millions of advertising revenue. But which platform is really the best to advertise your business online: Google or Facebook? Also Read: Facebook Is Building …
2014 is nearly over. It's been an intense year, and we've seen a lot happen in social media - in some respects it's been the hottest year for the field so far! Many changes - …
Google has everything now. Besides basically being the Internet as the world’s largest search engine, Google offers email services, instant messaging, video messaging, tablets, computers, phones, portable GPS technology, scholarly articles, translation services, data storage, news …
Have you ever been to a conference where they had one of this great Instagram photo booth prop frame? You know, the ones you can hold in hand and take a great pic with your …
Facebook is always on the move, changing this, making this better, creating new features, etc... Funny enough, Facebook has been really quiet in terms of design lately. In fact, not much has changed visually for Facebook pages …