There are the “arch rivals” of the 21st century, both built thanks to millions of advertising revenue. But which platform is really the best to advertise your business online: Google or Facebook?
Also Read: Facebook Is Building The Daddy Of All Ad Networks
The guys over at WishPond looked into the best way to decide which platform offers the best advertising results, by comparing the 2 on what really matters to marketers: reach, targeting and ROI.
Key Points To Take Away
- – Facebook has a potential reach of 43,8% of all Internet users
- – Google is the reach champion with a potential reach of 90% of all Internet users
- – With interests and audiences, Facebook offers better targeting options than Google
- – Google remains a stronger option for advertising to mobile users
- – Advertising costs on both platforms really depend on what your objectives are
- – Google offers a better advertising platform for immediate sales
- – Facebook is best to build brand awareness and generate leads for future sales
Now check out the full infographic by WishPond:
Related Stories:
- Branded Content Is Actually A Good Thing On Facebook
- The 4 C’s Of Great Twitter Marketing
- Pinterest Will Launch Promoted Pins on New Year’s Day
You might also like
More from Experts Talk
The Top 5 Stories On Social Media This Week
Instagram brought Pinned Comments to everyone, Google Plus is officially dead (again) and LinkedIn has a new audio feature.
The Top 5 Stories On Social Media This Week
LinkedIn is #OpenToWork, Facebook changes its algorithm again, Lego gets into pop art, and India bans TikTok.
The Top 5 Stories On Social Media This Week
KFC could be launching its own gaming system, Instagram is bringing its TikTok clone to more countries and TikTok announces …
Why A Crisis Is A Good Time To Build Substance On Social
Henk Campher, VP of Corporate Marketing at Hootsuite, talks about how brands can create meaning in an uncertain world.
The Top 5 Stories On Social Media This Week
Adobe launches Free Photoshop Camera app for iOS and Android, YouTube introduces a new "shoppable" ad format and Twitter now …
The Top 5 Stories On Social Media This Week
Pornhub invites everyone to keep it SFW when WFH, Twitter is testing Reactions again and Hublot launched a new smartwatch …
The Top 5 Stories On Social Media This Week
Facebook is testing a new email marketing tool, Google adds anxiety disorder self-assessment to Search, and LEGO has a new …
The Top 5 Stories On Social Media This Week
Welcome to this week's top social media news: You can now schedule tweets natively, Instagram rolls out IGTV ads and …
Trump Is Threatening To Shut Down Social Media
Donald Trump is planning to sign an executive order that would “strongly regulate” or shut down social media after his …
