I’m sure you read here and there that visual content is able to bring your content strategy to a whole new level. Today, we’re having a look at a round of stats as to why visual is a real plus when it comes to social media marketing. And there is a simple reason to that: the human brain processes visual information 60,000 faster than text!
Also Read: This Is How Content Boosts Your Sales
All social networks are heavily pushing visual content, in their own way. On Facebook, Edgerank will reward you with a greater organic reach if you share a video, and Twitter is set to launch a native video service in the weeks to come. Every platform based on visual content has wind in its sails, as these stats from November 2014 testify:
Credit: GlobalWebIndex
It is high time to jump on these platforms, but make sure you have a robust visual content strategy before you make your move. Your imagery must be value adding and should encourage fans and followers alike to click on your link.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Key Points To Take Away
- – 83% of the stuff humans learn is visual!
- – More and more brands start to have a presence on Instagram and Pinterest
- – Roughly half of mobile users watch videos on their device
- – 54% of internet users share self-generated visual content (!)
- – Almost everyone agrees to say visual is impacting one’s purchase decision
Now check out the 18 stats that prove visual content is king in the full infographic from NewsCred:
Related Stories:
- Why Visual Content Can Boost Your Brand Better Than Copy [INFOGRAPHIC]
- 5 Ways To Maximize Your Pinterest Impact With the Right Visuals
- What Makes A Video Facebook Perfect?
You might also like
More from Experts Talk
TikTok’s 7-Second Challenge: Performance Insights And Key Learnings
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
How Do Link Stickers In Instagram Stories Affect Engagement?
How Do Link Stickers In Instagram Stories Affect Engagement? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek …
What Is The Best Time To Post On Instagram?
What's the best time to post on Instagram? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek the …
Shutterstock Reveals Key Color Trends 2022
Shutterstock's Color Trends for 2022 sheds light on global preferences to help marketers catch viewers' attention and align brand messages …
Do #ForYou Page Hashtags Actually Work Οn TikTok?
Do 'For You' Page hashtags work on TikTok? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek the …
UK Influencers May Soon Have To Label Digitally Altered Body Images
A new UK Bill wants influencers to display a warning logo on altered body images posted on social media to …
Men On Pinterest Are Preparing To Spend More In 2022
Pinterest published new insights revealing that the male demographic is not only growing, but also willing to spend more for …
Pinterest Explains Why Gen Z Loves Trying New Products
Pinterest's latest research reveals interesting insights about Gen Z's attitudes towards trying new products.
How Many Hashtags Are Too Many Hashtags?
What's the optimal number of hashtags to use on Instagram? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team look for …
