Many businesses are still worried about engaging on social media. Why? Because they fear it may backfire and give unsatisfied customers an opportunity to openly complain and criticize the company, the brand and its products. One …
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I’ve been searching for some intriguing stats regarding LinkedIn, especially since its recent announcement of reaching 300 million members worldwide, showing evidently its skyrocketing power, stamina and future dynamics. Lots were found revealing its investment …
Blogging is not easy. Nobody said it would be but it seems that many people out there don't really realise it. In order to create a successful blog, you will need to write things that people …
Social Media is all about content. Content is king. OK you have heard these before, right? Yes, content is your number one priority, but it is not always enough. To be successful on social media, …
Many brands are investing quite a bit of resources into their Twitter presence without always being convinced of the ROI they eventually obtain. Brands are often confused as to what they should or should not …
Here is a very interesting infographic that lays out 17 surprising social media facts that you may not have heard about.
One of the most well-known insights for Facebook Pages is probably the “People Talking About This” metric. It has been used extensively by social media marketers as a digital marketing tool since it was first introduced, …
Email marketing is still considered the most profitable online channel for advertising and its value is measured by the list of customers who have subscribed to your lists and accepted to receive offers and special …
LinkedIn is one of the fastest growing social platform with an average of 2 new member signing up every second. The professional network is also changing a lot as it moves to become a platform …
Facebook's decision to acquire WhatsApp was widely discussed during the past days, with many users being impressed by the $16 billion that Facebook spent. Why did Facebook spend a fortune for WhatsApp? Was this acquisition …
Facebook knows a lot about you. They did not spy or anything, it is just that everything you share on the social network makes a pretty good portrait of who you are. When it comes …
When you talk to a client about getting him set on social media, you will almost always automatically hear back: Yes, let's create a Facebook page. While Facebook is probably a great idea in most …
If you are a social media manager or extremely enthusiastic with social media, you may find it hard to keep it up with the constant changes and the obligations of your everyday life. In addition, …
In 2013, Selfies have become the fastest-growing trend on social media. From TV celebrity to professional athletes and every teenager in every corner of the world, selfies are now everywhere. It has become so ubiquitous …
You have probably read all these headlines about teens turning away from Facebook. Some people even predicted the doom of Facebook because the younger generation did not identify to it. The big truth is that …
It has become very common to hear people who claim they will leave Facebook, or marketers who claim they will not use Facebook anymore. Some will say it is become it has become too mainstream, …
LinkedIn is definitely one of my favourite social network lately. But except from my own feelings, Linked-In is a must for all of you who really want to get something out of the time they …
The 7 Levels of Engagement on Social Media
Engagement is the Graal of the Social Media Manager. Engagement is what every business that goes on social media is looking for. There is nothing worse than having a social media account where you talk …