You have probably read all these headlines about teens turning away from Facebook. Some people even predicted the doom of Facebook because the younger generation did not identify to it. The big truth is that Facebook still counts huge numbers of teens among its users, they have just lost their dominance as other age groups grow faster.
Also Read: 4 Ways Brands Can Appeal to Millennials
Despite reports that young people are moving away from Facebook, they are in fact still using the social network in big numbers— to be exact, a whole 66% of youngsters aged 14-34 claim they are frequent users, according to The Cassandra Report, Fall/Winter 2013 edition.
What is happening is that as Facebook keep on growing, older generation are growing faster and slowly decreasing the dominance of teenagers among users of the social network.
Now the interesting point is to look at where teens are spending their online time when they are not on Facebook. In the following infographic designed by Carlos Monteiro, you will see how Twitter, Instagram but especially YouTube are becoming more attractive to youngsters.
The infographic also divides users into 2 categories and shows how “trendsetters” are the ones leading the 14-34 years old to other platforms like Snapchat, Tumblr or Instagram.
Do you think Facebook will change as older generation become more dominant on its platform?
- Facebook is Not Cool for Teens, But it Does Not Matter
- Gen-Yers and Social Media
- Teens Best Choice:Tumblr & Instagram [Infographic]
You might also like
More from Experts Talk
Instagram Reels: Do Longer Captions Lead To More Engagement?
Do longer Instagram Reels captions generate more engagement? Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team find …
TikTok’s 7-Second Challenge: Performance Insights And Key Learnings
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
How Do Link Stickers In Instagram Stories Affect Engagement?
How Do Link Stickers In Instagram Stories Affect Engagement? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek …
What Is The Best Time To Post On Instagram?
What's the best time to post on Instagram? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek the …
Shutterstock Reveals Key Color Trends 2022
Shutterstock's Color Trends for 2022 sheds light on global preferences to help marketers catch viewers' attention and align brand messages …
UK Influencers May Soon Have To Label Digitally Altered Body Images
A new UK Bill wants influencers to display a warning logo on altered body images posted on social media to …
Men On Pinterest Are Preparing To Spend More In 2022
Pinterest published new insights revealing that the male demographic is not only growing, but also willing to spend more for …