In 2013, Selfies have become the fastest-growing trend on social media. From TV celebrity to professional athletes and every teenager in every corner of the world, selfies are now everywhere. It has become so ubiquitous in fact, that the Oxford Dictionary added it officially as a word in 2013 and named it the Word of the Year.
Brands have been quick to jump on this as well, companies like Target, AXE, Samsung, and Sony have all used the selfie to activate new UGC inside their communities.
Also Read: Selfie: The Phenomenon
Social benchmarking company Unmetric and the Shorty Awards looked into how brands participate – and take advantage – of the selfie trend and compiled their finding in this amazing infographic.
As one can imagine, “selfies” campaigns have increased steadily throughout the year. In December of 2013 alone, there were more than 750 brands running some type of selfie contest on Twitter and another 200+ on Facebook.
And who not think about the TV campaign by Turkish Airlines starring a selfie contest between Lionel Messi and Kobe Bryant?
Have you been involved in any selfie brand campaign recently? Share you impressions!
Related Stories:
- [Infographic] The History of Selfie
- Fascinating Social Media Statistics
- The 4 Fastest Growing Sub-Genres of Selfies
You might also like
More from Experts Talk
Does Custom Alt Text Improve Reach On Instagram?
In this month's experiment, we set out to find out whether adding custom alt text on Instagram posts improves reach.
Does Cross-Posting YouTube Links On Other Platforms Result In Lower Reach?
In this month’s social media experiment, we set out to find out whether posting YouTube links on other platforms results …
Do LinkedIn Pods Work? Performance Insights And Key Learnings
In this month’s social media experiment, we set out to find out what LinkedIn pods are and whether they actually …
Instagram Reels: Do Longer Captions Lead To More Engagement?
Do longer Instagram Reels captions generate more engagement? Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team find …
Does Boosting Instagram Posts Increase Profile Reach And Engagement?
Does boosting your Instagram posts lead to increased profile reach and engagement? This month, Amanda Wood, Senior Social Marketing Manager …
TikTok’s 7-Second Challenge: Performance Insights And Key Learnings
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
How Do Link Stickers In Instagram Stories Affect Engagement?
How Do Link Stickers In Instagram Stories Affect Engagement? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek …
What Is The Best Time To Post On Instagram?
What's the best time to post on Instagram? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek the …
Shutterstock Reveals Key Color Trends 2022
Shutterstock's Color Trends for 2022 sheds light on global preferences to help marketers catch viewers' attention and align brand messages …
