In 2013, Selfies have become the fastest-growing trend on social media. From TV celebrity to professional athletes and every teenager in every corner of the world, selfies are now everywhere. It has become so ubiquitous in fact, that the Oxford Dictionary added it officially as a word in 2013 and named it the Word of the Year.
Brands have been quick to jump on this as well, companies like Target, AXE, Samsung, and Sony have all used the selfie to activate new UGC inside their communities.
Also Read: Selfie: The Phenomenon
Social benchmarking company Unmetric and the Shorty Awards looked into how brands participate – and take advantage – of the selfie trend and compiled their finding in this amazing infographic.
As one can imagine, “selfies” campaigns have increased steadily throughout the year. In December of 2013 alone, there were more than 750 brands running some type of selfie contest on Twitter and another 200+ on Facebook.
And who not think about the TV campaign by Turkish Airlines starring a selfie contest between Lionel Messi and Kobe Bryant?
Have you been involved in any selfie brand campaign recently? Share you impressions!
Related Stories:
- [Infographic] The History of Selfie
- Fascinating Social Media Statistics
- The 4 Fastest Growing Sub-Genres of Selfies
You might also like
More from Experts Talk
What Happens When You Buy TikTok Followers: Performance Insights And Key Learnings
This month, Hootsuite's Social Media Marketing Manager, Amanda Wood, and her team test what happens when you buy followers on TikTok.
Study: Many Americans Blame Social Media For The Decline Of Empathy In Society
A recent study reports that 43% of Americans surveyed blame social media for the decline of empathy in society.
8 Graphic Design Trend Predictions For 2022
Here are the 2022 graphic design predictions according to infographic maker and online data visualization tool, Venngage.
Instagram Reels Vs. TikTok Videos: Performance Insights And Key Learnings
This month, Hootsuite's Social Media Marketing Manager, Amanda Wood, and her team test the performance of Instagram Reels versus TikToks.
Insights And Key Learnings About Getting Shadowbanned On Instagram
This month, Hootsuite's Social Media Marketing Manager, Amanda Wood, and her team, try to get shadowbanned on Instagram.
Insights From Adobe’s 2021 Global Emoji Trend Report
Ahead of World Emoji Day, Adobe is releasing its 2021 study on global emoji trends and their social impact.
Top Insights From Five Social Media Experiments
In this article, Amanda Wood, Social Media Marketing Manager at Hootsuite examines five social media experiments and their findings.
The Best Times And Days To Post On Social Media In 2021
Sprout Social has conducted a comprehensive study on the best times and days to post on social platforms in 2021.
The Top 5 Stories On Social Media This Week
A new musical could soon come to life on TikTok, WhatsApp users are flocking to Signal and Fiverr will run …
