Selfies and Brands - The New Love Marketing

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In 2013, Selfies have become the fastest-growing trend on social media. From TV celebrity to professional athletes and every teenager in every corner of the world, selfies are now everywhere. It has become so ubiquitous in fact, that the Oxford Dictionary added it officially as a word in 2013 and named it the Word of the Year.

From TV celebrity to teenagers, selfies are now everywhere.

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Brands have been quick to jump on this as well, companies like Target, AXE, Samsung, and Sony have all used the selfie to activate new UGC inside their communities.

Also Read: Selfie: The Phenomenon

Social benchmarking company Unmetric and the Shorty Awards looked into how brands participate – and take advantage – of the selfie trend and compiled their finding in this amazing infographic.

As one can imagine, “selfies” campaigns have increased steadily throughout the year. In December of 2013 alone, there were more than 750 brands running some type of selfie contest on Twitter and another 200+ on Facebook.

“Selfies” brand campaigns have increased steadily in 2013.

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And who not think about the TV campaign by Turkish Airlines starring a selfie contest between Lionel Messi and Kobe Bryant?