One of the most well-known insights for Facebook Pages is probably the “People Talking About This” metric. It has been used extensively by social media marketers as a digital marketing tool since it was first introduced, back in late 2011. It basically represents the number of people that engaged with a page (through likes, comments, shares etc.) over a 7-day period.
Also Read: Facebook Simplifies Billing for Advertisers
On Wednesday, in a short post published on the Facebook for Business fan page, Facebook announced that the People Talking About This (PTAT) metric will be removed from page insights.
Facebook went on to explain how the PTAT metrics have been split in separate elements: Page Likes, People Engaged (the number of unique people who have clicked on, liked, commented on, or shared your posts), Page tags and mentions, Page check-ins and other interactions on a Page. For more information regarding Facebook Insights, you can visit the official thread in Facebook Help.
It seems that Facebook is trying to increase accuracy in the metrics provided to page admins. Do you agree with this move? Will it make it easier for you to measure and control your fans’ engagement and total reach? Feel free to express your thoughts in the comments below.
Related Stories:
- Facebook Restructures and Simplifies its Ad Offering
- Facebook Updates Newsfeed
- 15+ Best Practices for Facebook Pages in 2014 [infographic]
You might also like
More from Facebook
Facebook To Begin Testing Topic Exclusion Controls For Advertisers
Facebook is to begin testing a new brand safety options, including new Facebook Ads topic exclusion controls for a small …
Facebook Oversight Board Publishes Decisions On First Cases
Back in December, Facebook's independent Oversight Board took on its first cases. Its decisions on these cases are now published.
Facebook Continues To Lose Users In The US And Canada
Facebook’s daily active users decline for a second quarter in the United States and Canada, caused by user fatigue and …
Facebook Launches Facebook News Portal In The UK
Facebook is starting to roll out Facebook News in the UK, a destination in its app featuring curated news from …
Facebook Revamps Access Your Information On iOS And Android
Facebook has announced a revamped version of its Access Your Information tool, making it easier for users to find and …
Facebook Bans Ads Promoting Weapon Accessories Ahead Of Inauguration Day
Facebook has announced a ban, on its platforms, of ads promoting weapon accessories and protective equipment - at least through …
Facebook Bans Donald Trump Indefinitely From Its Platforms
Following the recent events in Washington DC, Facebook CEO Mark Zuckerberg has announced an indefinite ban on Donald Trump from …
New Facebook Pages Come Without A Like Button
Facebook is rolling out a new design for Facebook Pages. It comes with new features, but without a Like button.
New Year’s Eve 2020 Sets New Records For Use Of Facebook Apps
Facebook was expecting a traffic spike on its apps over New Year's Eve, but this year broke all previous records …