One of the most well-known insights for Facebook Pages is probably the “People Talking About This” metric. It has been used extensively by social media marketers as a digital marketing tool since it was first introduced, back in late 2011. It basically represents the number of people that engaged with a page (through likes, comments, shares etc.) over a 7-day period.
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On Wednesday, in a short post published on the Facebook for Business fan page, Facebook announced that the People Talking About This (PTAT) metric will be removed from page insights.
Facebook went on to explain how the PTAT metrics have been split in separate elements: Page Likes, People Engaged (the number of unique people who have clicked on, liked, commented on, or shared your posts), Page tags and mentions, Page check-ins and other interactions on a Page. For more information regarding Facebook Insights, you can visit the official thread in Facebook Help.
It seems that Facebook is trying to increase accuracy in the metrics provided to page admins. Do you agree with this move? Will it make it easier for you to measure and control your fans’ engagement and total reach? Feel free to express your thoughts in the comments below.
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