The 7 Levels of Engagement on Social Media

Engagement is the Graal of the Social Media Manager. Engagement is what every business that goes on social media is looking for. There is nothing worse than having a social media account where you talk to yourself, and nothing better than when your followers are taking the conversation upon them.

Also Read: Facebook Pages: Keep An Eye On Engagement, Not Likes

But what is engagement on social media really? Is it just when a fan “likes” your update, is it when they share your content, or is it when they start to express their opinions? Well, it is all this in fact, and much more.

Social Media engagement is about getting your followers to act and interact, it’s about giving them the key to your social media presence because you know they will represent you well.

Of course, this ultimate level, called social media advocacy, is not easy to reach and there are a few steps your followers will go through before eventually starting to represent your brand online and become your social media advocates.

What are the 7 Levels of Social Media Engagement?

1. Attention – This is when a user is following your updates but not looking to interact with them
2. Appreciation – The user decides to show his appreciation for what you posted, through a like, a favorite or any positive sign.
3. Sharing – The user liked your update, enough to be willing to share it with his own network
4. Opinion – As he is getting more and more engaged with your brand, the user starts to expresses opinions on your update and leave comments.
5. Contribution – At this stage, the user is starting to produce his own content he wants to share with you, on your social media profiles. He collaborates with your brand.
6. Animation – The user is totally engaged, he starts to animate conversation on your profiles, responds and interacts with other followers.
7. Advocacy – This is the ultimate stage, the user is in total harmony with your brand, represents it and defends it among its detractors.

Here is an infographic we created to illustrate these 7 Levels of Engagement on Social Media:

[YOUR TURN] What do you think of these 7 levels? Would you like to add something? On which level do you think your brand’s followers are now?

Related Stories:

• 10 Ways to Improve Engagement on Facebook
  
• Trends and Impact of Social Media Marketing in 2014
  
• How To Use Content Effectively For Your Business
  

More from Experts Talk

The Top 5 Stories On Social Media This Week

Posted On January 16, 2021 Geoff Desreumaux 0

A new musical could soon come to life on TikTok, WhatsApp users are flocking to Signal and Fiverr will run …

The Top 5 Stories On Social Media This Week

Posted On December 27, 2020 Geoff Desreumaux 0

Save the date, Twitter is bringing back verification this January. Oh, and it shut own Periscope too. How was your …

3 Courses To Help You Create Better Video Content For Your Ads

Posted On December 23, 2020 George Carey-Simos 0

Here are three free Facebook Blueprint courses to help you take your content to the next level.

How To Add And Remove People In Group iMessages

Posted On December 20, 2020 Geoff Desreumaux 0

Group iMessages make it easy to stay in touch with your friends or colleagues, as long as you can keep …

The Top 5 Stories On Social Media This Week

Posted On December 20, 2020 Geoff Desreumaux 0

Tamagotchi never dies, 2020 in one word and a new test for 3-way live streams on Instagram. How was your …

The Top 5 Stories On Social Media This Week

Posted On December 12, 2020 Geoff Desreumaux 0

Twitter does Twitter best, Salesforce bought Slack and Apple could be working on a matte black MacBook. Are you ready?

Finding Your Way Forward: Five Key Social Trends for 2021

Posted On December 6, 2020 Guest 0

Henk Campher, VP of Corporate Marketing and Head of Social Impact at ‎Hootsuite, looks at five important social trends that …

Hootsuite CTO Ryan Donovan’s 2021 Social Media Predictions

Posted On December 1, 2020 Guest 0

In this article, Hootsuite CTO Ryan Donovan discusses advancements in social commerce, the growing privacy battle, and more 2021 social …

3 Courses To Help You Get Started With Facebook And Instagram Insights

Posted On November 24, 2020 George Carey-Simos 0

Here are three Facebook Blueprint courses to help you get useful information from insights on how your business is performing …