Many businesses are still worried about engaging on social media. Why? Because they fear it may backfire and give unsatisfied customers an opportunity to openly complain and criticize the company, the brand and its products.
One answer I usually give is that unsatisfied customers will take their grudge online no matter what, so it might be a better idea to offer them the platform to do so, where you can keep control over it.
The other important thing a business should do, is to make its own employees work for it on social media.
Also Read: Social Brand Advocates – How to Reward Them
Employee advocates are hiding super powers that can really boost and protect your business on social media. They not only share your digital content on their own profiles but they are often ready to jump in to defend their employing company when needed.
The following infographic from Social Chorus will give you all the good reasons you may need to convince you how important getting your employees to positively represent you on social media actually is.
Key Points to Take Away
- – People trust people more than brands
- – Employees are twice as trusted as C-level executives
- – Employees can reach an audience 10 times larger than what your brand can reach
- – Content shared by employees engages up to 8 times more users than when shared by brands
How do you feel about Employee advocacy now?
Related Stories:
- Advocacy – Consumers Do Follow Social Media Recommendations [infographic]
- How Content Marketing Improves your Search Engine Rankings [Infographic]
- 6 Ways to Improve your Email Marketing with Social Media
You might also like
More from Experts Talk
TikTok’s 7-Second Challenge: Performance Insights And Key Learnings
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
What Is The Best Time To Post On Instagram?
What's the best time to post on Instagram? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek the …
Shutterstock Reveals Key Color Trends 2022
Shutterstock's Color Trends for 2022 sheds light on global preferences to help marketers catch viewers' attention and align brand messages …
Do #ForYou Page Hashtags Actually Work Οn TikTok?
Do 'For You' Page hashtags work on TikTok? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek the …
UK Influencers May Soon Have To Label Digitally Altered Body Images
A new UK Bill wants influencers to display a warning logo on altered body images posted on social media to …
Men On Pinterest Are Preparing To Spend More In 2022
Pinterest published new insights revealing that the male demographic is not only growing, but also willing to spend more for …
Pinterest Explains Why Gen Z Loves Trying New Products
Pinterest's latest research reveals interesting insights about Gen Z's attitudes towards trying new products.
How Many Hashtags Are Too Many Hashtags?
What's the optimal number of hashtags to use on Instagram? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team look for …