Many businesses are still worried about engaging on social media. Why? Because they fear it may backfire and give unsatisfied customers an opportunity to openly complain and criticize the company, the brand and its products.
One answer I usually give is that unsatisfied customers will take their grudge online no matter what, so it might be a better idea to offer them the platform to do so, where you can keep control over it.
The other important thing a business should do, is to make its own employees work for it on social media.
Also Read: Social Brand Advocates – How to Reward Them
Employee advocates are hiding super powers that can really boost and protect your business on social media. They not only share your digital content on their own profiles but they are often ready to jump in to defend their employing company when needed.
The following infographic from Social Chorus will give you all the good reasons you may need to convince you how important getting your employees to positively represent you on social media actually is.
Key Points to Take Away
- – People trust people more than brands
- – Employees are twice as trusted as C-level executives
- – Employees can reach an audience 10 times larger than what your brand can reach
- – Content shared by employees engages up to 8 times more users than when shared by brands
How do you feel about Employee advocacy now?
Related Stories:
- Advocacy – Consumers Do Follow Social Media Recommendations [infographic]
- How Content Marketing Improves your Search Engine Rankings [Infographic]
- 6 Ways to Improve your Email Marketing with Social Media
More from Experts Talk
How To Customise Your Facebook Dynamic Ads With Templates
In this tutorial, we’ll show you how to customise the appearance of your Facebook Dynamic Ads with the use of …
12 Questions With Liz Lapp
Please welcome this week’s 12 Questions Social Media Expert Spotlight guest, Head of Social Media at Verizon Media (previously Yahoo Inc.), …
How To Allocate Your Social Media Budget Effectively
When it comes to your social media presence, engagement rates under 1% aren't exactly what you were after, right? Welcome …
