Instagram is expanding its test of hiding likes globally, despite first reports showing the negative impact for Creators.
Instagram began hiding likes on posts in April as part of an experiment to measure the impact on engagement. After Canada, Ireland, Italy, Japan, Brazil, Australia, and New Zealand, the platform expanded its test to the US last week. Today, it seems the test has gone global.
Related | Instagram Now Lets You Go Live With Up To 3 People
During the test, users can still see who liked their own posts but there is no more Like count. Viewers, however, can only see a few names of accounts they also follow.
Instagram wants its app to be a place where people feel comfortable sharing and expressing themselves, without the pressure of getting likes. While Instagram claims that the experiment has been received positively so far, research by HypeAuditor, shows that it could actually hurt influencers and Creators.
The research found that Creators have experienced a loss of between 3 and 15% of their Likes in countries where the test has been conducted.
Now that could be an issue for the platform.
You might also like
More from Instagram
Instagram Testing New ‘Nudity Protection’ Feature
According to reports, Instagram has started to test a new 'Nudity Protection' feature to protect users from unwanted nude content.
Does Boosting Instagram Posts Increase Profile Reach And Engagement?
Does boosting your Instagram posts lead to increased profile reach and engagement? This month, Amanda Wood, Senior Social Marketing Manager …
Instagram Is Working On ‘IG Candid,’ A BeReal Clone
Meta is looking to take advantage of the craze around BeReal with 'IG Candid' - a clone of the new …
Instagram To Test Full-Screen Photos
Instagram continues to focus on full-screen content, getting ready for a global test of "ultra-tall" photos in feed.The news was …
You Can Now Pin Up To 3 Posts To The Top Of Your Instagram Profile
Instagram will now let you pin up to three posts to the top of your profile page, including Reels, giving …
Amber Alerts For Missing Children Are Coming To Your Instagram Feed
Instagram is rolling out a new Amber Alerts functionality to bring missing children alerts into your feed.On Wednesday, Instagram announced …
Instagram Celebrate @Shop With An NYC Pop-Up Store
To celebrate its 3rd birthday and hitting 1 million followers @shop will launch an exclusive pop-up store in NYC.Instagram launched @shop …
Instagram Begins Testing NFT Sharing
NFTs are coming to Instagram, according to Head of Instagram Adam Mosseri, but it's not for everyone yet.Head of Instagram …
How To Use Enhanced Tags On Instagram
Instagram has expanded its tagging options to allow creators to credit those who participated in creating content.
