Instagram is expanding its test of hiding likes globally, despite first reports showing the negative impact for Creators.
Instagram began hiding likes on posts in April as part of an experiment to measure the impact on engagement. After Canada, Ireland, Italy, Japan, Brazil, Australia, and New Zealand, the platform expanded its test to the US last week. Today, it seems the test has gone global.
During the test, users can still see who liked their own posts but there is no more Like count. Viewers, however, can only see a few names of accounts they also follow.
Instagram wants its app to be a place where people feel comfortable sharing and expressing themselves, without the pressure of getting likes. While Instagram claims that the experiment has been received positively so far, research by HypeAuditor, shows that it could actually hurt influencers and Creators.
The research found that Creators have experienced a loss of between 3 and 15% of their Likes in countries where the test has been conducted.
Now that could be an issue for the platform.
You might also like
More from Instagram
Ahead of the holiday shopping season, Facebook has announced daily Live Shopping experiences and the return of #BuyBlack Friday.
The app announced two new features that will inform users about outages and issues with their account status directly within …
Instagram announced it's merging IGTV and feed videos into a singular format - Instagram Video - with its very own tab.
Head of Instagram, Adam Mosseri, announced that it has paused the development of "Instagram Kids" to allow more research.
Instagram is reportedly working on a new feature to help you surface your favorite content within the feed.
Instagram is making its verification process simpler, clearer, and faster, with an improved application form, more news sources, and more.
This month, Hootsuite's Social Media Marketing Manager, Amanda Wood, and her team, try to get shadowbanned on Instagram.