Facebook is letting some people choose the frequency of posts on News Feed, and letting brands choose posts they don't want to appear next to.
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Twitter announced it's testing a new ad format in Tweet conversations, serving ads after the first, third, or eighth reply under a Tweet.
The app announced two new features that will inform users about outages and issues with their account status directly within the app.
Facebook is testing a new option allowing users to share a post with multiple groups at once, contradicting to past measures to contain misinformation.
Twitter is testing a new feature in Turkey that gives users the ability to react to Tweets with more than just a "Like."
Twitter is testing a new timeline layout where videos and pictures span their width from edge-to-edge on the screen.
Twitter is looking to refine privacy tools and testing one that allows to prevent people from seeing tweets without removing them altogether.
Facebook is testing the integration of Messenger features back into its main app, seven years after separating the two.
Twitter is refining options for users to limit unwanted interactions or notification clutter with a new 'Leave This Conversation' feature.
Last week, Facebook announced it has started testing ‘Facebook Reels’ in the U.S.
YouTube is experimenting with a new plan that allows users to watch ad-free videos at almost half the price of its Premium service.
Twitter is testing a new feature that allows brands to add a shopping section to the top of their profiles.
Instagram is testing a new feature that will allow two users to collaborate on publishing Feed Posts and Reels.
With the new Instagram Stories link stickers, everybody could soon have the ability to share links, without requiring 10,000 followers.
Instagram has confirmed it's finally testing the ability to post images and videos to its platform from desktop.
Twitter is experimenting with new features to help users unmention themselves from Tweets and conversations.
After announcing the test of ads in the Oculus mobile app, Facebook will now also start testing in-headset ads within Oculus Quest apps.
In this article, Amanda Wood, Social Media Marketing Manager at Hootsuite examines five social media experiments and their findings.