But I’m posting EVERYWHERE! I’m POSTING, can’t you see? Original content… I’m doing it! It’s creative, it’s witty, it’s SEO-optimized! I AM engaging. I say “Thanks for sharing!” ALL the time. What more do you want from me? Also …
But I’m posting EVERYWHERE! I’m POSTING, can’t you see? Original content… I’m doing it! It’s creative, it’s witty, it’s SEO-optimized! I AM engaging. I say “Thanks for sharing!” ALL the time. What more do you want from me? Also …
Ever since carousel ads were launched on Facebook I am sure many of you have been trying to find an opportunity to use them in some really awesome creative way... Some brands have already done …
It can be difficult to stay on top of your game, on all social media platforms. Things change all the time, and most marketers are not always made aware of new features. So we're here to …
How can we sell stuff to "young people"? That term is so broad it hurts my eyes... In marketing terms, "how can we market to Millennials", also referred to as "foodies" or the "Me" generation? …
Happy new year. How has 2016 been treating you so far? It's a new year but it most certainly will mark a continuum in the evolution of social media platforms and the way we use …
Slowly but surely, brands are starting to adopt emoji in their social media posts. Just like "smileys" before them, they allow marketing messages to go further, as they convey or reinforce a certain tone of voice, …
It’s the most wonderful time of the year, but it’s also the time that we all set new goals and expectations for the forthcoming year. New year’s resolutions are not always realistic, but they don’t …
In just a few days, we will kick off a new year and we have all the reasons to believe it will be an exciting one! 2016 has a lot in store for us: as platforms evolve quickly and …
Video grew a lot in the social media space in 2015 and has become one of the most important content types currently out there. It has also grown into one of the most effective marketing …
Five years ago, no one really knew what a social media manager was really doing. Today, things have changed. Even if there is still no clear description of what the job entitles, we now know that …
Merry Xmas! If Facebook was to be remembered for only one thing in 2015, it would have to be video. The platform has really worked hard to catch up on YouTube, and some even consider Facebook …
This much is clear to me... the future is mobile. From social media, to e-commerce, or the intersection between the two... the future is mobile - mobile is the future. But who is driving the trend? What …
We often talk a lot about how social media has changed the way we communicate. But the biggest change of all, happened to the way we make and consume video. Since 2005, the year when …
Video is steadily becoming the most successful content type on social media, and most social platforms are investing heavily in developing the best social video features. Shorter videos are always more engaging, but how about …
It's the end of 2015 and we are just now starting to see big indications of the the power that online and mobile have, in terms of consumer behaviour. Findings from Facebook's Atlas show us something …
Before Facebook launched its native video capabilities, the only way for individuals or brands to share video was through Vimeo, YouTube or some other video platform. This wasn't always ideal, but it worked. Then, Facebook brought …
There are weeks like that. Weeks when Facebook once again pulls all the cover to itself. I mean, if it wasn't for a burger, all the news would have been about Facebook this week. Not …
I can't believe it's already mid-December, can you?! 2015 was another super exciting year for social media marketing and as we are readying to celebrate the arrival of 2016, it's time to have a look at …