Buy ads! Buy more Facebook ads! This could be the reasoning behind Facebook's surprise move to reveal that it's allowing advertisers to place ads within its Messenger app. Of course, the concept is not new. Early …
You wanted them interactive? You got it! Instagram has just announced that it will allow users to reply to stories with video and images. Starting today, you can use all the available formats to respond to …
Snapchat dropped a massive update yesterday, introducing not one, but three new features, which change the way people share and fundamentally alter its core functions. According to reports from Mashable, two of the updates touch upon …
There is one thing that e-commerce websites still can't get quite right: There are many times where the whole shopping experience is a massive game of trying your luck and hoping it fits. Sure, there have been a …
When you're a Social Media Marketer, you know that the greater the detail on your tracking tools, the better results you'll get in your advertising efforts. Good news, because Facebook has heard your requests and is rolling out …
There have been a lot of hard conversations about the role of social media in radicalisation and subsequent terrorist attacks. While most of the time we're reporting on how platforms compete against each other, this …
There is an unprecedented race between social media networks to facilitate vloggers to create even more immersive content. And, as always, YouTube is here for us. While the challenges of such endeavours are well documented, with …
Back in April, we had reported on Facebook's plans to organise a global summit for Group Admins. Attendants would have the chance to participate in workshops and give the Facebook team real-time feedback on what will …
Pinterest has been working a lot on its Lens visual discovery tool lately. For those not yet acquainted with it, Lens is a brand new feature within the Pinterest app that lets users scan specific items, and fetches back inspiration, …
Yes, live video is so hot right now, yes everybody's doing it, all social media platforms are pushing for it yada yada yada, you know it by now. This is why adding live video replays on …
A brilliant article by Lara Eastburn, written a couple of years back, explained why senior members of our society should be part of our online communities as well. It was there, when we were first acquainted with Vodafone's …
With over 140 million users, of which of which 50 million of them under the age of 21, Musical.ly is a force to be reckoned with, especially in terms of content. We have learned that the platform …
No marketing campaign can succeed without a clear understanding of your demographics. While youngsters have been the first to register, over the years social networks have attracted hundreds of millions of users of all ages. …
Brands nowadays should jump at every opportunity to talk to their customers to learn about them. And businesses are splurging millions on setting up feedback channels: long form-based surveys, social communities and analytics, Net Promoter Score …
Do you want to travel around the world, but you're short on cash? We get it. However, if you're living or visiting New York, you might be able to fake your way into the jet …
Unless you've been living under a rock, you have probably heard by now about the 45's famous typo, that send the Twitterspace into collective craze and distracted the world from other, arguably more serious, matters. Apart …
It's no secret that audiobooks and audio stories are on the rise. In fact, it's one of the most dynamic segments of the publishing industry, and according to Association of American Publishers, it's growing at double-digit …
Facebook has been working on its trending topics for quite sometime now, first by removing the human factor out of the topics selection and then by further sanitising the descriptions of each topic. These changed were …