A brilliant article by Lara Eastburn, written a couple of years back, explained why senior members of our society should be part of our online communities as well.
It was there, when we were first acquainted with Vodafone’s work in Romania. The communications company had already started bridging the gap between generations, by including grandmas in their campaigns and teaching them how to use technology to enhance their -mostly lonely- lives.
The latest installment in the series revolves around the country’s rich heritage, preserved by elders in the remote area of the Carpathian Mountains. The message? While the Internet can help us connect with the world, it’s sometimes useful to connect with the senior members of society as well, to learn more about ourselves and our cultural wealth.
The execution included a series of Facebook Live videos, where people from the area shared the secrets of their artisanal crafts with the younger generations. The “Live. From Another World” campaign, featuring coat makers, glass artists, painters and many more artisans, drew over 2 million views on the videos, and helped Vodafone do some good, and share the knowledge – apart from selling data plans.
You might also like
More from Creative Campaigns
According to reports, WhatsApp is developing a way to let you transfer your chat history between operating systems and phone …
Google is promoting the Stadia Controller with a 2020 Chromecast dongle in a packaged bundle called “Play and Watch.”
Twitter has officially launched the ability to sign-up and/or log in to the app using Google or Apple credentials.
Mastodon, the largest decentralized social network, is presenting itself to the masses by releasing an official iOS app.
American Airlines is giving 30 minutes of free TikTok access on all single-aisle planes equipped with Viasat WiFi.
Twitter has announced a competition to have researchers find harmful bias in its image cropping algorithm.
YouTube is experimenting with a new plan that allows users to watch ad-free videos at almost half the price of …