A brilliant article by Lara Eastburn, written a couple of years back, explained why senior members of our society should be part of our online communities as well.
It was there, when we were first acquainted with Vodafone’s work in Romania. The communications company had already started bridging the gap between generations, by including grandmas in their campaigns and teaching them how to use technology to enhance their -mostly lonely- lives.
The latest installment in the series revolves around the country’s rich heritage, preserved by elders in the remote area of the Carpathian Mountains. The message? While the Internet can help us connect with the world, it’s sometimes useful to connect with the senior members of society as well, to learn more about ourselves and our cultural wealth.
The execution included a series of Facebook Live videos, where people from the area shared the secrets of their artisanal crafts with the younger generations. The “Live. From Another World” campaign, featuring coat makers, glass artists, painters and many more artisans, drew over 2 million views on the videos, and helped Vodafone do some good, and share the knowledge – apart from selling data plans.
You might also like
More from Creative Campaigns
Nathan Apodaca Will Join Biden’s Inauguration Day Parade
TikTok star Nathan Apodaca – a.k.a. 420Doggface208 — will officially join Joe Biden's Inauguration Day festivities.
Google Maps Rolls Out New Street-Level Details In Four Cities
Google Maps announced it's rolling out street-level details - like crosswalks, sidewalks, and more, in four major global cities.
WhatsApp Is Giving Users Until May 15 To Accept Its New Data Sharing Policy
WhatsApp is giving users more time to think about accepting a new data sharing policy that would see their data …
This Week: The 10 Most Talked About TV Ads On Social Media
The10 most talked-about TV ads on social media: GEICO comes back, Disney and WandaVision insist and Pepsi is getting ready for …
Facebook Revamps Access Your Information On iOS And Android
Facebook has announced a revamped version of its Access Your Information tool, making it easier for users to find and …
Facebook Bans Ads Promoting Weapon Accessories Ahead Of Inauguration Day
Facebook has announced a ban, on its platforms, of ads promoting weapon accessories and protective equipment - at least through …
This Nissan Caravan NV350 Is The True Solution To Work From Anywhere
Remote working is taking a whole new meaning with the Nissan Caravan NV350 which allows its occupants to truly work …
The Top 5 Stories On Social Media This Week
A new musical could soon come to life on TikTok, WhatsApp users are flocking to Signal and Fiverr will run …