You wanted them interactive? You got it! Instagram has just announced that it will allow users to reply to stories with video and images.
Starting today, you can use all the available formats to respond to a story you like – boomerangs, videos, images, filters and stickers, it’s all there for you to use and get creative and fun with your friends. You can also use stickers from the original story and tailor them in terms of size and position.
Replies will land on your inbox, just like regular ones and, given that they’re disappearing, you’ll get notified when your friends takes a screenshot or hits the reply button. Simple as that.
Stories are turning out to be Instagram’s most successful feature so far, outpacing Snapchat and releasing (or copying) new features literally every other week. The last update saw Stories offering the opportunity for its users to make their livestream videos available for replaying for up to 24 hours.
Apart from delighting the users, Instagram has also catered to advertisers as well, by introducing direct response ads on the platform, including 12 new CTAS. Impressive stuff.
These updates are available as part of Instagram version 10.28 and above for iOS in the Apple App Store and for Android in Google Play.