Snapchat dropped a massive update yesterday, introducing not one, but three new features, which change the way people share and fundamentally alter its core functions.
According to reports from Mashable, two of the updates touch upon the creative side of the platform, while the last one change the way users interact with content within the app. Let’s see them.
The first update is called Backdrops and (surprise surprise) allows users to create animated backgrounds for their snaps. Snapchat will release new Backdrops every day for users to play around – and for advertisers to promote their products. Yeah, we can definitely see that happening.
The second update will give users the opportunity to create voice effects without having to use Lenses. Voice-changing lenses, have been a popular choice among Snapchatters, so it made sense for the app to separate it into two different options. In the near future, users will get to record their Snap, and tapping on the speaker icon will allow them to preview and change the voice in it.
The third and most important update can be a goldmine, especially for advertisers, as it changes dramatically the way the app works. Snapchat was built on the premise that content created by users would not be clickable, that is there could be no redirection to a website. However, the latest batch of updates takes this down and will now allow users to add links to their snaps!
The new tool, named Paper clips does exactly that; It lets Snapchatters add links to their Stories and snaps with friends. This could mean a whole new boost, especially for influencers, who will now be able to endorse products and services, while giving the opportunity to track performance and ROI on their snaps.
These updates come at close proximity with the latest set of important updates released by the App. Earlier in June, Snapchat announced the roll out of its self-selve ad platform, while only a week ago it started giving users the opportunity to create their own Geofilters, straight from their mobile phones.
Have you seen the new updates?
Image courtesy of Mashable
You might also like
More from Snapchat
Snapchat Introduces New Personal Safety ‘Live Location’ Feature
Snapchat is introducing a new way to keep track of where your friends are by seeing their real-time location on …
Snapchat Will Finally Let You Change Your Silly Old Username
Snapchat will now let you change your old username without compromising aspects of your account, like friends list, Snap codes, …
Snapchat Is Introducing Mid-Roll Ads In Snap Star Stories
Snapchat has announced the beta test of mid-roll ads in Snap Star Stories, a new monetization feature for creators.
Snapchat Unveils New AR Catalog-Powered Shopping Lenses
Snapchat has improved its AR shopping Lens offering by adding new Shopping Lenses that display details about products.
Snapchat Introduces New Emoji Polls, Bitmoji Reactions, And More
Snapchat is updating its app with new tweaks to personalize the in-app experience and make it more fun and engaging.
Snapchat Opens AR Christmas Market With Six Major Retailers
The holiday market will feature AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon, and Walmart.
Snapchat Launches New Multi-Format Ad Delivery Option
Snapchat's new "Multiple Formats" delivery option will allow advertisers to combine multiple video ad formats into a single ad set.
Snapchat Expands Its Sounds Library In New Deal With Sony Music
After a new deal with Sony Music, Snapchat is expanding its Sounds library and testing new audio formats and tools.
Snapchat Shows Off Its Latest Advances In AR During #ComplexCon
Snap keeps leading the race toward in-app shopping, further innovating its AR Try-on capabilities and tools.