The end is near. So, you’d better comb your hair and look your best, to totally nail that selfie. With a drone. On Snapchat.
According to The Information, Snap Inc. is talking to Zero Zero Robotics, a Beijing-based maker of selfie drones. If all goes well, it would be Snapchat’s second hardware launch – this time not recording from the users’ point of view, but recording the user himself.
Snap is ready to pay anything between $150 million-$200 million to acquire Zero Zero Robotics, which already launched its device back in October. The Hover Camera drone costs $500 and, according to Techcrunch, it is sold exclusively by Apple both via its online and physical retail stores.
For Snap, this whole hardware pivot makes sense: With a seriously wounded Snapchat, losing largely to Facebook’s Stories, it’s Snap’s chance to lead the race against Facebook. The latter is also reportedly making its own AI video chat device.
You might also like
More from Snapchat
Snapchat has announced the beta test of mid-roll ads in Snap Star Stories, a new monetization feature for creators.
Snapchat has improved its AR shopping Lens offering by adding new Shopping Lenses that display details about products.
Snapchat is updating its app with new tweaks to personalize the in-app experience and make it more fun and engaging.
The holiday market will feature AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon, and Walmart.
Snapchat's new "Multiple Formats" delivery option will allow advertisers to combine multiple video ad formats into a single ad set.
After a new deal with Sony Music, Snapchat is expanding its Sounds library and testing new audio formats and tools.
Snap keeps leading the race toward in-app shopping, further innovating its AR Try-on capabilities and tools.
Snapchat is announcing Spotlight Challenges, a new way for creators to win cash prizes and grow their engagement.
Snapchat has issued a guide on how to best use its Audience Insights tool to tailor marketing to audiences and …