Facebook Audience Network ads can now be bought via Google's Open Bidding Program, to help advertisers maximize advertising revenue.
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Facebook has introduced a powerful new new revenue optimisation tool that will allow publishers using its Audience Network to maximise their earning potential. The new tool - CPM Targets - allows publishers on Audience Network to …
To continue taking advantage of the gaming ad sector on its Audience Network, Facebook is building new ad formats to cater for game developers and players as well. According to McKinsey, the gaming ad sector will …
Facebook's Audience Network has now become a multi-billion dollar business and it has proven that it drives results for businesses. So, there' no surprise that Facebook has been investing heavily in it in the past …
It's become abundantly clear that Facebook is putting a lot of emphasis on its Audience Network this year. Just a few months after the company added mobile web support for its Audience Network and opened …
Facebook's Audience Network has been incredibly successful so far, and this has party been due to the great success of native ad formats themselves. The Audience Network is also a lucrative business venture for Facebook. …
Facebook introduced its Audience Network in 2014 and it has now become a billion-dollar industry on its own! Earlier in January, the company announced that it made $1 billion in Q4 2015, making it very lucrative. …
Over a year ago, Facebook bought LiveRail, a "monetization platform for publishers, broadcasters, and mobile app developers" to drive forward its video ad business. Now, as the company has stopped taking customers on LiveRail, to …
Facebook's Audience Network has only been in existence for about a year now and it has already grown into "one of the largest ad networks in the world", making it a great tool to extend …
According to a recent report from eMarketer, in 2019, Pinterest overtook Snapchat as the third-largest social media platform in the U.S.
In a surprise move, Twitter is removing its Audience Insights page from Twitter Analytics at the end of this month.
Wondering how you can do better at reaching your audience on LinkedIn? Here's the recipe for the secret sauce!
Following the introduction of interest targeting in January, LinkedIn is introducing three new ways to help advertisers reach the right audiences on its platform.
LinkedIn is working on its own "lookalike audiences" feature that will allow advertisers to target users who are similar to their current customers.
Agencies and brands are facing more and more challenges on projects and their creative execution on social networks. And Facebook is imposing a new way to produce advertising assets. At the very core, there is a …
“The difference between an audience and a community is which way the chairs are facing” - Chris BroganWhat is more valuable? Growing an audience or cultivating a community? That's a tricky one right?For a long …
A lot has been said about the demographics of each top social media platform. However, this infographic from Trackx sets the record straight.There are over 2.8 billion of us on social media. That's 37% of the world population. …
Shapr is a GREAT idea. I have long been thinking that Tinder had the power to do much more than just to be a dating app. "Matchmaking" should not only be about personal relationships - it can also …