Facebook Audience Network ads can now be bought via Google's Open Bidding Program, to help advertisers maximize advertising revenue.
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Facebook has introduced a powerful new new revenue optimisation tool that will allow publishers using its Audience Network to maximise their earning potential. The new tool - CPM Targets - allows publishers on Audience Network to …
Facebook introduced its Audience Network in 2014 and it has now become a billion-dollar industry on its own! Earlier in January, the company announced that it made $1 billion in Q4 2015, making it very lucrative. …
Over a year ago, Facebook bought LiveRail, a "monetization platform for publishers, broadcasters, and mobile app developers" to drive forward its video ad business. Now, as the company has stopped taking customers on LiveRail, to …
Facebook's Audience Network has only been in existence for about a year now and it has already grown into "one of the largest ad networks in the world", making it a great tool to extend …
According to a recent report from eMarketer, in 2019, Pinterest overtook Snapchat as the third-largest social media platform in the U.S.
In a surprise move, Twitter is removing its Audience Insights page from Twitter Analytics at the end of this month.
Following the introduction of interest targeting in January, LinkedIn is introducing three new ways to help advertisers reach the right audiences on its platform.
LinkedIn is working on its own "lookalike audiences" feature that will allow advertisers to target users who are similar to their current customers.
A lot has been said about the demographics of each top social media platform. However, this infographic from Trackx sets the record straight.There are over 2.8 billion of us on social media. That's 37% of the world population. …
Shapr is a GREAT idea. I have long been thinking that Tinder had the power to do much more than just to be a dating app. "Matchmaking" should not only be about personal relationships - it can also …
Following last month's rumours that YouTube is launching its own social network, the company actually just announced it. Here is YouTube Community. One might think that YouTube is a one-sided deal. Like TV. People watch things and …
Snapchat is probably the only social network that is so appealing to the younger audience, although it is still intimidating for many marketers. Its ephemerality and its narrow audience tend to confuse several marketers on …
Be honest: checking your Facebook, Twitter and all the rest has become a near necessity. Today, the top social networks have all monetized some of their services to empower businesses to target specific audiences - …
The truth is that Facebook, Twitter, Instagram, Pinterest and Reddit are the social networks that receive the biggest applause. With over a billion users between them, they are the most recognisable around the world. But, …
Spotify has announced new paid subscription options to help creators monetize their podcasts.
LinkedIn has announced the ability for advertisers to target their audiences based on Video views and interactions with Lead Gen Forms.
In this post, we will look at what ThruPlay is, in relation to Facebook video Ads, and how it works.