According to a recent report from eMarketer, in 2019, Pinterest overtook Snapchat as the third-largest social media platform in the U.S.
In 2018, Snapchat was around 300k users ahead of Pinterest, despite losing users in its redesign. But 2019 was obviously a good year for Pinterest as it has now overtaken Snapchat in third place. This, according to a recent report from eMarketer, which also estimates that Pinterest “will continue to stay ahead in the coming years.”
The gap between the two platforms’ should grow further within 2020, and all the way to the end of the forecasting period in 2023.
In 2020, Pinterest users will make up around 41.1% of all social media users in the U.S., while Snapchat’s user will make up 39.7%. Also, eMarketer forecasts Pinterest with 90.1M users by 2022 versus Snap’s 86.1M.
To put things in perspective, while Snapchat gained 80.2 million users (6%+) in Pinterest gained 82.4 million users (9%+). Both companies and their apps had a pretty good year. Snapchat released an Android app that proved successful but also introduced new virtual reality filters. Pinterest conducted a successful IPO in April.
One thing Pinterest has going for it is its “universal appeal,” having “made significant gains in a wide range of age groups,” explains eMarketer junior forecasting analyst Nazmul Islam.
In comparison, Snapchat still caters more to a younger core audience.
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