Facebook has introduced a powerful new new revenue optimisation tool that will allow publishers using its Audience Network to maximise their earning potential.
The new tool – CPM Targets – allows publishers on Audience Network to increase their earning potential by setting price targets for each of their ad placements serving Audience Network ads. Facebook explains that CPM Targets is different to price floors, as it will help deliver the bid that a publisher decides, rather than a minimum bid.
This allows publishers to increase their earning potential on each ad placement separately, allowing greater control of their bids. Publishers set their target bid and then the system accepts all bids above the target, and some slightly below, delivering the CPM that is more acceptable. CPM Targets is better for a number of reasons.
One, is the ability to better forecast ad revenue, as price targets that are specific to a placement and country provides more stable CPM performance. Another, is the ability for a publisher to easily set up CPM targets specific to a country, region, or the rest of the world. Being able to segment CPM targets geographically saves time.
Finally, CPM Targets is available for all publishers “with multiple demand sources” who also use the waterfall monetisation model – CPM Targets allows publishers to optimise their waterfall more effectively. As Amelia Zins, Product Marketing Manager, Publisher Solutions, explains in a blog post announcing the tool, CPM Targets allows publishers to
[quote]access demand from Facebook advertisers at various points in [their] waterfall, allowing [them] to better manage [their] demand sources and optimize revenue.[/quote]
You might also like
More from Facebook
Here are three Facebook Blueprint courses to help you get useful information from insights on how your business is performing …
Here are three free Facebook Blueprint courses to help you set up your own shop on Facebook and Instagram.
After announcing the #BuyBlack Friday campaign in the US earlier this month, Facebook is now promoting a #BuyBlack Friday Gift …
Facebook announced the launch of a new free cloud gaming service that includes several games on the Facebook app and …
Last week Facebook for Business announced an update to its Messenger API that adds support for Instagram Messaging.
Here are three free Facebook Blueprint courses that will help you create more impactful ad visuals that get your audience's …