Facebook has introduced a powerful new new revenue optimisation tool that will allow publishers using its Audience Network to maximise their earning potential.
The new tool – CPM Targets – allows publishers on Audience Network to increase their earning potential by setting price targets for each of their ad placements serving Audience Network ads. Facebook explains that CPM Targets is different to price floors, as it will help deliver the bid that a publisher decides, rather than a minimum bid.
This allows publishers to increase their earning potential on each ad placement separately, allowing greater control of their bids. Publishers set their target bid and then the system accepts all bids above the target, and some slightly below, delivering the CPM that is more acceptable. CPM Targets is better for a number of reasons.
One, is the ability to better forecast ad revenue, as price targets that are specific to a placement and country provides more stable CPM performance. Another, is the ability for a publisher to easily set up CPM targets specific to a country, region, or the rest of the world. Being able to segment CPM targets geographically saves time.
Finally, CPM Targets is available for all publishers “with multiple demand sources” who also use the waterfall monetisation model – CPM Targets allows publishers to optimise their waterfall more effectively. As Amelia Zins, Product Marketing Manager, Publisher Solutions, explains in a blog post announcing the tool, CPM Targets allows publishers to
[quote]access demand from Facebook advertisers at various points in [their] waterfall, allowing [them] to better manage [their] demand sources and optimize revenue.[/quote]
If you’re a publisher interested in using this optimization tool, you will need to contact your Facebook client partner. More information about it can also be found here.
You might also like
More from Facebook
Meta May Soon Alert You When Your Posts Are Removed By AI
According to reports, Meta is rolling out a system that notifies users when their posts are removed and how.
Meta Is Working On A Universal Speech Translator
Meta's latest AI project seeks to extend advanced translation options to lesser-used languages and to develop a universal speech translator.
Instagram Retires Boomerang And Hyperlapse Standalone Apps
Boomerang and Hyperlapse standalone apps have been removed from app stores as their functionality is already available within Reels.
Meta Demos Voice Controlled Builder Bot That Creates VR Spaces
Meta's latest AI research introduces a prototype technology capable of generating immersive objects through voice commands only.
Facebook Is Removing The Ability To Create Profile Frames
As part of its efforts to continue banning anti-vax messages, Meta is removing the ability for users to create frames.
Facebook Is About To Shut Down Campus
Facebook has informed users via an in-app message that it will be shutting down Campus - its college-focused social network.
Meta Updates Its Company Values
In the aftermath of its major rebranding, Meta is announcing a new company mission formed by a group of values.
Messenger Provides New Guide On Online Safety
Messenger has published a handy decision tree graphic that guides users and parents to find the safety features they need.
Facebook’s ‘News Feed’ Is Now Just ‘Feed’
After 15 years, Facebook is changing the name of its home page in an effort to move away from the …
