Facebook Audience Network ads can now be bought via Google’s Open Bidding Program. The move aims to help advertisers maximize advertising revenue.
Facebook announced in a blog post that publishers using its Audience Network will now have another bidding option. The company has joined Google’s Open Bidding Program to help publishers to maximize revenue.
“Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding has already made significant inroads in desktop and mobile web, and now we see app bidding gaining similar momentum.”
Header bidding was first added for Facebook Audience Network back in March 2017. This past June, the company also added bidding support for in-app ads. In both cases, it lead to increased CPMs, and more revenue for publishers.
It’s simple: make advertisers compete harder for the same advertising space and you will increase revenues. A clear sign that Facebook will now privilege publishers over advertisers.
Example of an in-app Facebook Audience Network ad
“Inviting multiple demand sources to bid in a unified auction maximizes the revenue publishers receive from their inventory. It also helps advertisers reach their target audiences more effectively and efficiently and provides more relevant ads to consumers.”
Oh so maybe there is something in here for advertisers too…
More from Facebook
Facebook Starts Rolling Out A Dedicated Facebook Gaming Tab
Facebook is rolling out a dedicated Facebook Gaming tab to a subset of over 700M people who play games or …
How To Get Started With Facebook Mobile App Installs Campaigns
Getting your app downloaded can be a challenge. Here’s how to use Facebook ads to effectively promote and increase your …
Facebook Introduces Quoted Replies In Messenger
Facebook is adding a new feature to Messenger that gives users the ability to quote and reply to specific messages …
