Facebook‘s Audience Network has only been in existence for about a year now and it has already grown into “one of the largest ad networks in the world”, making it a great tool to extend the reach of Facebook ads by allowing advertisers to reach people in third-party apps as well.
At the moment, 6% of all time being spent on mobile apps is on the Audience Network, and can therefore give ads a big boost.
The Audience Network is Facebook‘s ad placement off-platform, in mobile apps, and can run native and display formats for photos as well as videos. Advertisers use all the same measurement tools and targeting that they use on-platform.
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So, are you looking to extend the reach of your campaigns? Because on average, using Audience Network will give you an increase of impressions of around 6-10% per campaign, and some advertisers have seen average revenue per user almost 11% higher. As Stuart McLennan, Head of Biddable Activation at iProspect – a digital marketing agency using Audience Networks for one of their clients – said,
[quote]We have seen some fantastic results through the Audience Network…In fact, the Audience Network has become our top performing channel. We look forward to scaling our efforts with the Audience Network and continuing to drive optimal outcomes for our advertisers.”[/quote]
Another case is Spotify, who also “use the Audience Network to connect with people off of Facebook”. Spotify expanded ad reach by 20% by using it. Dimitar Dzharov, Growth Marketing at Spotify explained,
[quote]Utilizing the Audience Network, we were able to increase our reach, but more importantly, find and engage with our highest quality users when promoting our new Discover Weekly feature. The Audience Network has delivered great efficiency and scale and it has become our network of choice when marketing products to our users.[/quote]
Audience Network Ads look great within the apps that Facebook places them on, and we all know that great-looking ads perform better. In fact, they are up to 5 times more engaging! It’s no surprise therefore that 80% of Audience Network impressions are native.
More from Facebook
Facebook Audience Network ads can now be bought via Google's Open Bidding Program, to help advertisers maximize advertising revenue.