Facebook‘s Audience Network has only been in existence for about a year now and it has already grown into “one of the largest ad networks in the world”, making it a great tool to extend the reach of Facebook ads by allowing advertisers to reach people in third-party apps as well.
At the moment, 6% of all time being spent on mobile apps is on the Audience Network, and can therefore give ads a big boost.
The Audience Network is Facebook‘s ad placement off-platform, in mobile apps, and can run native and display formats for photos as well as videos. Advertisers use all the same measurement tools and targeting that they use on-platform.
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So, are you looking to extend the reach of your campaigns? Because on average, using Audience Network will give you an increase of impressions of around 6-10% per campaign, and some advertisers have seen average revenue per user almost 11% higher. As Stuart McLennan, Head of Biddable Activation at iProspect – a digital marketing agency using Audience Networks for one of their clients – said,
Another case is Spotify, who also “use the Audience Network to connect with people off of Facebook”. Spotify expanded ad reach by 20% by using it. Dimitar Dzharov, Growth Marketing at Spotify explained,
Audience Network Ads look great within the apps that Facebook places them on, and we all know that great-looking ads perform better. In fact, they are up to 5 times more engaging! It’s no surprise therefore that 80% of Audience Network impressions are native.
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