Spotify has acquired podcasting platform Whooshkaa, further expanding its creator tool-set and building on Megaphone’s capabilities.
Last week Spotify announced the acquisition of Australian podcasting platform Whooshkaa, which will increase creators’ ability to host, distribute and monetize their podcasts.
Related | Spotify Is Testing ‘Discover,’ A New TikTok-like Video Feed
The acquisition further proves Spotify’s intentions to expand beyond music and podcast-style content. This year, Spotify unveiled new features for Streaming Ad Insertion, introduced podcast ad buying in Spotify Ad Studio, and created the Spotify Audience Network.
Since the launch of the latter, in particular, the Audience Network, the platform has seen a double-digit increase in fill rates and a double-digit lift in CPMs for opted-in Megaphone publishers.
Last month, Spotify acquired the leading podcast advertising and publishing platform Megaphone, which proved successful among advertisers as many signed on.
Commenting on the results, the company explained that “simply put, by modernizing ad monetization for podcasts, we’ve been able to help enterprise podcast publishers grow their businesses, with nearly one in five Spotify advertisers now participating in the marketplace.”
With the addition of Whooshkaa’s services to its set of tools, Spotify will now provide broadcasters with a new ability to quickly and easily turn their existing audio content into podcasts.
Furthermore, Spotify will soon integrate Whooshkaa into Megaphone, building on its capabilities to empower publishers with a new way to grow their podcasts. In addition, by integrating Whooshkaa’s broadcast-to-podcast technology into Megaphone, radio broadcasters will be able to access Megaphone’s leading suite of tools and technology.
The integration will also help advertisers grow their audiences. According to the announcement, “audiences worldwide are tuned in to digital audio at record rates, with no signs of slowing. As the world’s most popular audio platform, Spotify is the place for advertisers to reach them.”
Integrating Whooshkaa’s broadcast-to-podcast technology will bring more third-party content into the Spotify Audience Network, expanding the reach of advertisers to connect with even more audiences.
You might also like
More from Other Platforms
You Can Now Pin Up To 3 Posts To The Top Of Your Instagram Profile
Instagram will now let you pin up to three posts to the top of your profile page, including Reels, giving …
Amber Alerts For Missing Children Are Coming To Your Instagram Feed
Instagram is rolling out a new Amber Alerts functionality to bring missing children alerts into your feed.On Wednesday, Instagram announced …
TikTok Is Testing Clear Mode For A Clutter-Free Experience
TikTok has begun testing clear mode a new feature that removes the titles and buttons when scrolling through videos.The platform …
Snapchat Introduces Shared Stories
Snapchat shared stories will let users who have been added to custom stories invite their own friends to contribute.Custom Stories …
TikTok Tests A New Way To Keep You Engaged: Video Games
TikTok and its parent company ByteDance have been conducting tests on video games in Vietnam. The objective: keep young users …
TikTok Will Be The 2022 Presenting Sponsor Of LA Pride Parade
TikTok will be the presenting sponsor for the 2022 LA Pride Parade that will take place June 11 and 12.The …
TikTok Makes It Easy To Credit Creators
TikTok is introducing new tools to make it easier to give credit to Creators and ensure equitable distribution.The new features …
Instagram Celebrate @Shop With An NYC Pop-Up Store
To celebrate its 3rd birthday and hitting 1 million followers @shop will launch an exclusive pop-up store in NYC.Instagram launched @shop …
TikTok’s 7-Second Challenge: Performance Insights And Key Learnings
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
