Following the introduction of interest targeting in January, LinkedIn is introducing three new ways to help advertisers reach the right audiences on its platform.
One of the biggest challenges of advertising is being able to reach the right people. And with so many different ways to define a target audience, it can get really difficult to decide how to reach only those who are more likely to be interested in your business. So, LinkedIn is now introducing three new ways to help advertisers target the right audiences and improve their ROI: lookalike audiences, audience templates, and interest targeting with Microsoft Bing search data added to it.
We heard the rumors months ago, and now they’re here. LinkedIn’s lookalike audiences bring together the characteristics of ideal customers with the professional network’s rich member and company data to help advertisers create and target audiences that are similar to existing customers, website visitors, and specific accounts.
With lookalike audiences, you can reach high-converting audiences by discovering others that are similar to those who have already shown interest in your business. For example, they may have engaged on your website or provided you with their contact details.
Lookalike audiences also help you extend the reach of your current campaigns to gain more reach while keeping their prospects qualified. Finally, they can also help you engage new target accounts. This is especially useful for B2B advertisers who are targeting accounts.
Lookalike audiences will help you expand to additional companies that match a particular profile. If you’d like to begin with lookalike audiences, you can do so by creating a Matched Audience in LinkedIn Campaign Manager.
LinkedIn brought interest targeting to its Campaign Manager back in January, allowing advertisers to reach members with ads that match their interests. Now, LinkedIn has expanded interest targeting to include a combination of interests and “professional topics and content [an] audience engages with through Microsoft’s Bing search engine.”
Finally, LinkedIn has launched audience templates that help advertisers who are new to LinkedIn ads, to reach new audiences through “more than 20 predefined B2B audiences” to help them get started faster. The audience templates include things like skills, job titles, groups, and more, and can be activated with just one click.
The new features will be available to all advertisers within the next two weeks.
You might also like
More from LinkedIn
LinkedIn Announces The Rollout Of Product Pages
LinkedIn Marketing Solutions has announced the launch of LinkedIn Product Pages - a dedicated tab on company pages for products.
The 10 Most In-Demand Jobs In 2020 According To LinkedIn
LinkedIn has published a list of its 10 most in-demand jobs based on the number of job openings available through …
You Can Now Use LinkedIn Profile Targeting On Microsoft Advertising
Advertisers can now use Microsoft Advertising to target users based on their professional profiles with LinkedIn Profile targeting.
LinkedIn Introduces New Features On Company Pages
LinkedIn has announced new features that let Page Admins connect their employees, highlight upcoming events, and gain insights about brand followers.
LinkedIn Adds New Feature To Help You Pronounce Members’ Names
LinkedIn is introducing an audio-recording feature for profiles, enabling members to create a voice recording of the proper way to …
LinkedIn Introduces #OpenToWork Profile Photo Frame
LinkedIn is introducing profile photo frames. #OpenToWork, is available to job seekers willing to let their network know they are …
LinkedIn Introduces Retargeting By Video Views And Lead Gen Forms
LinkedIn has announced the ability for advertisers to target their audiences based on Video views and interactions with Lead Gen …