In a surprise move, Twitter is removing its Audience Insights page from Twitter Analytics at the end of this month.
Launched back in 2015, Audience Insights is a tool social media marketers have used to get more information about their followers, in areas such as demographics, lifestyle, consumer behaviors, and their mobile footprint (device and network stats).
Audience Insights is useful, as you can really get a better idea of the people who follow an account, making it easier to create strategies to cater to them. However, now (without warning), Twitter is deprecating the feature. If you navigate to your Twitter profile’s Analytics, you will see that Audience Insights will only be around for another two weeks or so.
There has been no other news about Audience Insights’ deprecation and what will take the feature’s place (if at all), but we can only guess that Twitter will be building a different tool or integrating Audience Insights into a different place, like Media Studio.
If Audience Insights is not replaced, will you miss it? We know many marketers that certainly will.
You might also like
More from Twitter
Twitter Makes It Harder To Switch To Reverse-Chronological Feed
Twitter has made it harder to switch between the Latest and Home feeds in the app, with the algorithm-based feed …
Twitter Unveils New Monetization Tracking Dashboard For Creators
Twitter recently unveiled a new Creator Dashboard to help creators make the shift into monetized content creation.
Twitter Is Working On A New Podcast Discovery Tab
User reports show a new podcast discovery button placed within the sidebar menu and the lower navigation panel of the …
Twitter Expands Birdwatch Access To More Test Users
Twitter has announced updates for its Birdwatch crowdsourced fact-checking program, and a new testing group of random US users.
Twitter Rolls Out New Bot Labels To Identify Good Bot Accounts
Developers can take part in the initiative and identify their accounts as bots, displaying a label on their profiles and …
Twitter Expands Beta Access To ‘Safety Mode’ Anti-Abuse Tool
The tool, which automatically blocks abusive accounts for seven days, has been extended to users in a number of English-speaking …
Twitter Adds Three New Payment Options To Tip Creators
Twitter is adding three more payment methods to tip creators in Africa and India, as well as adding support for …
Twitter Tests Option To DM Users Right From Their Tweets
Twitter is testing a new DM button with some iOS users that will allow them to DM a Tweet author …
Twitter Is Working On A Feature That Lets You Tweet Select Users Only
Twitter may soon be launching Flock, a feature that allows users to select a group of up to 150 close …
