WhatsApp has been around for around six years now, and most people haven’t ever paid a subscription fee or even knew that one existed as most were given a free lifetime service. Well, the company has now decided to cancel this fee and as such it is now totally free. The company also announced that the app will be remaining ad-free.
Also Read: WhatsApp Is Ready For Video Calls
WhatsApp started making people pay for its WhatsApp subscriptions a few years ago – to monetise its efforts. It cost 0,99$ for an annual subscription after the free first year was up, something that the company now regrets because it didn’t really work out as planned. In a blog post, the company admits that,
[quote]As we’ve grown, we’ve found that this approach hasn’t worked well. Many WhatsApp users don’t have a debit or credit card number and they worried they’d lose access to their friends and family after their first year.[/quote]
Within the next few weeks, the company will be removing the fees from the app and thus they “will no longer charge you” for service. There is a catch though. WhatsApp isn’t prepared to give a refund to users who have paid so far. Unfortunately. But, on the upside, it’s only 99 cents, right?
If you like our stories, there is an easy way to stay updated:
The app is extremely popular, with nearly 1 billion users using it at the moment. But, it’s obvious that the company wants many more people to use it, and seems to be planning to turn it into something a little more interactive, without changing its original focus though. As the company announced in its blog post
[quote]We will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from. That means you might be able to send WhatsApp messages to your bank or airlines in the future.[/quote]
It also explains that it is not planning on enabling third-party ads and is staying very much in line with what it set out to be – a one-to-one app opposed to ads. WhatsApp’s founders have always been totally against ads.
You might also like
More from WhatsApp
WhatsApp announced today it will finally let users edit messages, one of the most anticipated features. You will have 15 minutes, …
WhatsApp has released an in-app sticker pack inspired by Antetokounmpo called “Giannis & Family.” Milwaukee Bucks superstar Giannis Antetokounmpo became WhatsApp’s …
A change spotted in WhatsApp beta limits the sharing of regular messages (not just frequently forwarded ones) with multiple chats.
WhatsApp announced its first global brand partnership with Milwaukee Bucks forward and 2021 NBA All-Star MVP Giannis Antetokounmpo.
Α new feature allowing users to migrate chats from Android to iOS has been spotted on both OS updates for …
WhatsApp is becoming more private by showing your online status only to your existing contacts, or those you've chatted with …
Whatsapp has launched a pilot program to test the ability to send and receive instant payments with a simple chat …