This Week: The 10 Most Talked About TV Ads On Social

In today’s day and age, TV ads are no longer just TV ads. Their success is now also based on how engaging they are across social media. Here are this week’s top 10 most talked about TV ads on social.

Which advertiser is really getting the most bang for their buck on TV? Yes, TV views matter, but what happens on social media counts even more nowadays. Consider this:

  • 64% of people are active on social media during a TV show
  • TV ads drive 1 in 5 social media brand engagements
  • More than 8 billion videos are viewed on Snapchat and Facebook alone

Is there a future for TV advertising? Of course, YES. But each TV spot will have to take into account its social media potential. As you will see from the top 10 below, the amount of media spent does not always link to how successful a spot gets to be on social!

This week, Apple places two of its spots in the top 10, but it really is GEICO who won, scoring 12.89% digital SOV with its ‘Washington crossing the Delaware” spot!

#1 – GEICO, ‘Washington Crossing the Delaware’

12.89%
Digital SOV
3,918,957
Online views
19,790
Social Actions
$4,574,352
Estimated TV spend

#2 – Apple iPhone X, ‘A New Light’

2.19%
Digital SOV
295,967
Online views
6,266
Social Actions
$5,463,753
Estimated TV spend

#3 – Apple iPad Pro, ‘What’s a Computer’

1.33%
Digital SOV
123,435
Online views
4,150
Social Actions
$5,841,214
Estimated TV spend

#4 – GEICO, ‘The Great Penguin Migration’

0.97%
Digital SOV
61,438
Online views
3,190
Social Actions
$10,484,648
Estimated TV spend

#5 – Olive Garden, ‘Everyday Value: 30’

0.89%
Digital SOV
422,629
Online views
151
Social Actions
$1,296,907
Estimated TV spend

#6 -Bud Light, ‘Wizard’

0.73%
Digital SOV
278,321
Online views
658
Social Actions
$4,818,765
Estimated TV spend

#7 – Samsung Galaxy, ‘Growing Up’

0.71%
Digital SOV
113,489
Online views
1,875
Social Actions
$5,946,468
Estimated TV spend

#8 – TurboTax Absolute Zero, ‘Baby’

0.71%
Digital SOV
11,792
Online views
2,503
Social Actions
£1,625,400
Estimated TV spend

#9 – GEICO, ‘How to Draw a Masterpiece’

0.59%
Digital SOV
49,736
Online views
1,937
Social Actions
$2,150,502
Estimated TV spend

#10 – Nationwide Insurance, ‘Songs for All Your Sides’

0.58%
Digital SOV
17,473
Online views
2,029
Social Actions
$8,219,855
Estimated TV spend

This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions and search activity to evaluate ad performance compared with its industry set.

[box]Read next: The Top 5 Social Media Stories Of This Week[/box]