In today’s day and age, TV ads are no longer just TV ads. Their success is now also based on how engaging they are across social media. Here are this week’s top 10 most talked about TV ads on social.
Which advertiser is really getting the most bang for their buck on TV? Yes, TV views matter, but what happens on social media counts even more nowadays. Consider this:
- 64% of people are active on social media during a TV show
- TV ads drive 1 in 5 social media brand engagements
- More than 8 billion videos are viewed on Snapchat and Facebook alone
Is there a future for TV advertising? Of course, YES. But each TV spot will have to take into account its social media potential. As you will see from the top 10 below, the amount of media spent does not always link to how successful a spot gets to be on social!
This week, Apple places two of its spots in the top 10, but it really is GEICO who won, scoring 12.89% digital SOV with its ‘Washington crossing the Delaware” spot!
#1 – GEICO, ‘Washington Crossing the Delaware’
| 12.89% Digital SOV |
3,918,957 Online views |
19,790 Social Actions |
$4,574,352 Estimated TV spend |
#2 – Apple iPhone X, ‘A New Light’
| 2.19% Digital SOV |
295,967 Online views |
6,266 Social Actions |
$5,463,753 Estimated TV spend |
#3 – Apple iPad Pro, ‘What’s a Computer’
| 1.33% Digital SOV |
123,435 Online views |
4,150 Social Actions |
$5,841,214 Estimated TV spend |
#4 – GEICO, ‘The Great Penguin Migration’
| 0.97% Digital SOV |
61,438 Online views |
3,190 Social Actions |
$10,484,648 Estimated TV spend |
#5 – Olive Garden, ‘Everyday Value: 30’
| 0.89% Digital SOV |
422,629 Online views |
151 Social Actions |
$1,296,907 Estimated TV spend |
#6 -Bud Light, ‘Wizard’
| 0.73% Digital SOV |
278,321 Online views |
658 Social Actions |
$4,818,765 Estimated TV spend |
#7 – Samsung Galaxy, ‘Growing Up’
| 0.71% Digital SOV |
113,489 Online views |
1,875 Social Actions |
$5,946,468 Estimated TV spend |
#8 – TurboTax Absolute Zero, ‘Baby’
| 0.71% Digital SOV |
11,792 Online views |
2,503 Social Actions |
£1,625,400 Estimated TV spend |
#9 – GEICO, ‘How to Draw a Masterpiece’
| 0.59% Digital SOV |
49,736 Online views |
1,937 Social Actions |
$2,150,502 Estimated TV spend |
#10 – Nationwide Insurance, ‘Songs for All Your Sides’
| 0.58% Digital SOV |
17,473 Online views |
2,029 Social Actions |
$8,219,855 Estimated TV spend |
This top 10 is provided by iSpot.tv, the leading real-time measurement tool for TV advertising. iSpot.tv aggregates all online video views, social actions and search activity to evaluate ad performance compared with its industry set.
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