Pinterest is opening up third-party ad demand on its platform, starting with a partnership with Amazon Ads.
In a historic move last week, Pinterest announced a partnership with Amazon to bring third-party ads to its platform for the first time. The deal comes at a great time for Pinterest, as user engagement with shoppable content is especially high, making Amazon ads an excellent addition to its inventory.
“This milestone partnership will add to the great brands already on the platform and provide more comprehensiveness, shoppability, and a best-in-class buying experience for users, along with greater performance for brands and advertisers,” explained Bill Ready, CEO of Pinterest. “This aligns with our goal of making every Pin shoppable, so that we can enable as many users as possible to bring their dreams to life.”
Amazon is Pinterest’s first partner to serve third-party ads on its platform. The partnership aims to bring more advertisers to Pinterest, increase the performance for current advertisers, and of course, bring more shoppable content for consumers. Again, Amazon will do what it does best, offering a seamless buying experience.
The partnership will be implemented over multiple quarters, with a rollout expected later in the year.
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