Due to its popularity with younger users, TikTok is introducing parental controls that allow parents to set how much time their kids can spend on the app.
TikTok is a teen’s favorite, so the company behind it understands the responsibility it has to limit access to its app. Kids and teens are spending so much time on TikTok that it has decided to hand over control to parents, giving them the ability to choose the amount of time their kids can spend on it.
The parental controls are accessible via the new Family Safety Mode, according to a recent blog post from Cormac Keenan, TikTok’s EMEA Head of Trust and Safety. As explains, the goal is to encourage people to develop “a healthy relationship with online apps and services.”
The ability to control the time spent on the app is only one of the new initiatives that people may see pop up on their timeline. TikTok has also teamed up with some of its most influential personalities to create and share videos that remind people to get off the app. It seems these videos only appear after a user has spent a certain amount of time watching videos non-stop. If you don’t have the Family Safety Mode activated, you can still scroll past these videos.
If parental controls are enabled, however, you will not be able to continue using the app.
“We will keep introducing ways to keep our community safe so they can stay focused on what matters to them — creating, sharing, and enjoying the creativity of TikTok’s community,” explains Keenan.
Parents will also be able to restrict who can send direct messages and/or turn off DMs completely, as well as control the type of content that can be seen on the feed.
Family Safety Mode is currently available in the UK, but it will roll out to other markets in the coming weeks.
You might also like
More from TikTok
TikTok Introduces ‘TikTok Tactics’ Online Training For Marketers
The free online course provides easy-to-follow best practices to level-up marketers' approaches to advertising on the platform.
TikTok Introduces Instant Page, A Lighting Fast Landing Page Feature
TikTok has introduced a new customizable shopping ad display option to streamline the customer journey for users.
TikTok Is Working On A New Avatar-Creation Tool
TikTok seems to be working on a new feature that allows users to build their digital identity in the app …
TikTok Partners With Zefr To Ensure Safe Ad Placements
TikTok has announced a new partnership with brand suitability platform Zefr to ensure ads won't end up next to undesirable, …
TikTok May Be Bringing Back The Option To See Who Viewed Your Profile
TikTok may be working on reinstating a feature that allows users to know who viewed their profile in the past …
Do ‘For You’ Page Hashtags Actually Work Οn TikTok?
Do 'For You' Page hashtags work on TikTok? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek the …
TikTok Is Coming To A Waiting Room TV Near You
After conquering both your phone and your home, TikTok could soon broadcast on a waiting room TV near you, thanks …
TikTok Adds A ‘Repost’ Button
TikTok is reportedly adding a new "Repost" button, allowing users to re-share clips in their 'Following' and 'For You' feeds.
TikTok Remains The Most-Visited Online Destination
TikTok has been crowned the most-visited online destination, a position it has held since August 2021.