TikTok Effect Creator Rewards is a new $6 million fund that will be used to pay creators based on the number of videos that use their effects.
TikTok once again acknowledges the crucial part Creators play in its success, now offering to pay creators for making viral AR effects and filters. The truth is, however, that based on the proposed payout structure, Creators are not likely to make much. But it’s a move in the right direction.
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TikTok has set aside $6 million for its new Effect Creator Rewards program. The funds will be used to pay the creators based on how many videos are shared using their work.
TikTok also shared its proposed payout structure: Effects that have been used in 500,000 videos within 90 days of being created will earn the artist $700. Within those 90 days, creators earn an additional $140 for every 100,000 videos above the 500,000 baseline. Only one video per person per day is eligible, meaning that no matter how many videos a users creates with your effect in one day, only one will be counted as such.
So, for example, if within the 90 days, your filter was used 1 million times, you would get $700 for the first 500,000, plus 5 times $140 ($700) for the other 500,000, hence a total of $1,400.
Before the fund was created, Creators would often sell their effects and filter through third party platforms.
You can read more about the new program on the TikTok newsroom website.
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